Why should your business adopt a reputation first approach to PR?
It’s been proved beyond doubt that an increase in reputational value goes hand in hand with increases in growth and financial performance.
For example, a leading 2021 study illustrated that the average Reputation Contribution across the FTSE 250 was 15.3%, while that figure stood at an average of 38% for FTSE 100 companies.
Each of the companies in the top ten boasted Reputation Contributions in excess of 49%, while in nearly 20 cases, the value was sufficiently poor to be a drain on companies’ market caps.
2021 UK Reputation Dividend Report
The facts speak for themselves.
Negative reputation costs companies at least 10% more per hire
(Harvard Business Review)
Companies with a strong employer reputation attract 50% more qualified applicants
(LinkedIn)
Staff turnover is 28% less in companies with a good reputation
(LinkedIn)
75% of applicants consider a company’s reputation as an employer and beyond before applying
Up to 80% of consumers are more likely to buy from a company that stands up for environmental, social and governance (ESG) issues
(PwC)
When asked about the importance of ESG integration in investment, 78% of independent investors said it was as or more important than five years ago
(Janus Henderson Investors)
87% of consumers around the world say that they take the reputation of the company into account when purchasing a product or service
(Ipsos Mori 2018)
Staying the same is equivalent to falling behind.
In a 2021 RepTrak report which tracks corporate reputation across the globe, companies that purely maintained their reputational strength were overtaken by those that committed to continual improvement.
We’re the accountability partner that looks for, presents and pursues opportunities to continually better reputation.
In summary
a stellar reputation unlocks…
Access to top talent
an increase in sales and profit margins
successful investment rounds
a higher business sale price…
the list goes on.