
Unwrapping the magic of family businesses

BEST PODCAST, 2022
CIPR Excellence Awards
Our MD Liz, and her daughter Leila, Business & Account Manager at Liz Lean PR, host our own podcast, ‘It Runs In The Family’.
Featuring a different family business in each episode, we explore the history and share the learnings from our guest’s experiences over the years. From breweries to garden centres, drink brands to crematoriums, family organisations come in all shapes and sizes and this podcast reveals the stories and lessons from within them.
We discover where human relationship migrates into business; the ups, downs, twists, turns and landmark moments that seal the fate of these fascinating organisations. We discuss how they’ve developed through the generations and the unique advantages they’ve had over their competitors. You’ll get to hear some brilliant life stories too; some to make you laugh and others that’ll warm your heart.
While LLPR has managed numerous corporate client accounts for many years, we also attract a number of family owned and operated businesses, due to our values-led approach. In early 2020, before the pandemic hit, we hosted a lunch event for our family business clients to meet. The discussion around challenges, learnings, plans, thoughts and stories proved valuable and we were pleased to be able to provide clients with an opportunity to hear from likeminded people.
Our ambition is that our new podcast will be a place where listeners can learn from family businesses, either as a family organisation themselves or as individuals interested in this unique way of operating.
As we begin our own journey into the delicate world of the family business, we’ve loved hearing the stories of those who have been there and done it and we hope you’ll enjoy listening these as much as we have.
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Be our guest
If you work in or run a family business and would like to record your family’s story, please get in touch. We’d be delighted to discuss welcoming you as a guest.


Hello! We’re Liz & Leila Willingham and welcome to “It Runs In The Family”. We’re the mother and daughter duo working within the public relations and communications agency, Liz Lean PR. Running a business is hard – really hard. Every business has its challenges and it’s own ups and downs – but in a family business, this is often exaggerated by the willingness to speak your mind. But it also has some huge advantages that the corporate cultures just can’t compete with. In this podcast, featuring a different family business guest in each episode, we’re going to be digging into the stories, values and traditions of other family and multi-generational businesses. We’ll explore their history, learnings and how they’ve developed through the generations and the unique advantages they’ve had over their competitors. We discover where human relationship migrates into business; the ups, downs, twists, turns and landmark moments that seal the fate of these fascinating organisations. You’ll get to hear some brilliant life stories too; some to make you laugh and others that’ll warm your heart. Many of our clients are family businesses who we’ve worked very closely with over a number of years – we’ve heard brilliant stories that reveal true values and fun operating as a family business. We want you to feel inspired by stories of others, find their honesty relatable and reach out to us with your own experiences. If you have any questions for future guests, have a story of your own or have any feedback please do feel free to get in touch on our Instagram: https://www.instagram.com/itrunsinthefamilypodcast/
A 5 year old Christina Veal wanted ice cream, a simple request that set the wheels in motion on a 40 year legacy in the form of New Forest Ice Cream.
Christina and her sister, Niki Jenman, now head up the business whose charm is tangible in every tasty scoop. These siblings have such undeniable chemistry, and it’s a joy that they shared it with us in this delicious episode of It Runs In The Family!
This episode covers:
- How the brand has evolved since its charming inception in 1983
- Standout moments with the family in the business
- Carving out time for each other
- The unparalleled role of quality tester for some of the wildest flavours
- Maintaining the business’ size alongside its lovely family culture

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