Glitz, glamour and snow came to Beales in Bournemouth on Thursday November 1 as 500 followers of fashion and celebrity guests descended upon the store for the award-winning Beales’ Girls Night Out fashion event.
With a 1920’s theme, the renowned Beales’ Girls Night Out event featured a catwalk celebration of the latest autumn and winter styles, beauty makeovers and skincare advice opportunities, style demonstrations, bra-fitting guidance as well as free champagne and canapés.
Guests were treated to a catwalk show which highlighted the latest styles including chunky knitwear, faux fur and metallics; all from top fashion brands at Beales. Brands showcased included new women’s wear brands First Avenue, Crew Clothing and Iron Fist, and men’s wear brand James Aubrey. The latest ranges in the Beales womenswear label ‘GEM’, the ‘Broadbents and Boothroyds Casualwear’ for men, both designed by fashion icon George Davies, as well as Beales own label ‘Beales Collection’ were also displayed.
Also in attendance were popular 2011 X-Factor contestants, The Risk, who took to the catwalk to perform for an admiring audience and kick-off the fashion show. Aside from the latest fashions, crowds watching the show were entertained during the penultimate scene by a professional dance act who have worked with some of the world’s biggest recording stars including Kylie, Take That, Cheryl Cole, Rihanna, Mariah Carey and X-Factor contestants. For the final scene, light snow began to fall on stage as The Risk, dancers and the models walked the runaway to celebrate the forthcoming festive season.
Following the show, guests flocked to the beauty department to indulge in a little pampering. Dior’s guest make-up artist was on hand together with Laura Mercier make-up artists to provide the latest make-up techniques and tips and the Nail Clinic by Mavala proved popular. Theatre students from The Arts University College at Bournemouth also roamed the store in 1920’s costume, entertaining the crowds with Great Gatsby themed drama sketches.
Tony Brown, chief executive at Beales, said: “Our winter Girls Nights Out event delivered its promise to add glamour to an evening of shopping and pampering. The show offered a whole host of inspiration on how to create the latest winter wardrobe and the entertainment proved popular with our guests. Huge thanks to our celebrity guests, The Risk, who not only sung a series of fantastic tracks but were also on-hand to sign autographs. With glitz, glamour and light snow falling on the catwalk, Girls Night Out provided the perfect ingredients to kick-start the winter festive season.”
All eyes were on Kate Middleton at the Queen’s Jubilee service, when she appeared in a bespoke Alexandra McQueen lace dress. Following the Jubilee weekend, Kate’s fashion admirers were keen to copy her royal look.
The designer dress was made especially for Kate and will not be a part of the classic collection, so there won’t be a chance to snag the frock off the peg.
You can now steal Kate’s style for less! A similar Nottingham lace dress in cream can be found in Beales department store from the Beales Collection range for the bargain price of £35 (reduced from £70). Now you can dress like royalty for less.
Bournemouth-based department store, Beales, has signed up to be part of the ‘Safe Places’ scheme, set up by Bournemouth YMCA and Bournemouth Borough Council.
The YMCA ‘Safe Places’ scheme is for young people with disabilities which enables them to find support if needed when they are out in Bournemouth town centre. This can include getting confused, injured or lost.
Mark Stevens, Beales Bournemouth store director, said: “We have placed stickers in the windows of the store making it clear that we are part of the ‘Safe Places’ scheme so that vulnerable young people can come in and will be looked after. All our store staff have been briefed so they know what to do if someone needs assistance.”
To celebrate the Queen’s Diamond Jubilee, Beales, Bournemouth, will be hosting a traditional street party in the town centre on Saturday June 2, 11am – 3pm.
There will be fun and games for the whole family with: – Free face painting – Balloon modelling – Fancy dress competition with a prize for the best girl and boy entry – Barbeque – burgers and hotdogs will cost just two pounds
Beales will also be offering five pounds off every £50 spend* for people attending the party, valid from June 2 to June 5.
Beales has expanded its youth retail offering by adding cult fashion brand, Iron Fist, to its expanding concession portfolio.
Iron Fist, which started in San Diego, USA in 2001, has a big celebrity following including The Wanted, Jennifer Lopez, Kaiser Chiefs, Cher Lloyd, Jack Osborne and many more. It takes inspiration from an array of talented artist and designers and the collection available at Beales includes clothing, footwear and accessories.
Beales department stores in Bournemouth and Poole already features a number of youth focused brand offerings including Joules, Barbour, Apricot, GEM, Miss Selfridge and Beales Collection.
Joe Harrison, Marketing Manager at Iron Fist, said: “We are really pleased to be working with Beales in Bournemouth and Poole to stock the Iron Fist collection. As one of the biggest department store chains in the area, it is great to be able to show local shoppers a taste of what Iron Fist has to offer.”
Tony Brown, CEO, Beales, said: “We have been adding to our youth fashion offering throughout 2012 and we feel that Iron Fist will offer our customers the shopping experience they require.”
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