Our Approach
The facts speak for themselves
A leading 2021 study illustrated that the average Reputation Contribution across the FTSE 250 was 15.3%, while that figure stood at an average of 38% for FTSE 100 companies.
Our approach leverages all opportunities to maximise, grow, and protect your brand’s reputation.
10%
Negative reputation costs companies at least 10% more per hire
Harvard Business Review 2016
50%
Companies with a strong employer reputation attract 50% more qualified applicants
LinkedIn Data 2016
28%
Staff turnover is 28% less in companies with a good reputation
LinkedIn Data 2016
88%
of job seekers say they would leave their current employer to join a company with a stronger reputation
Vouch/Amra & Elma Survey 2025
80%
of consumers are more likely to buy from a company that stands up for environmental, social and governance (ESG) issues
PwC Consumer Intelligence Survey 2021
87%
of consumers around the world say that they take the reputation of the company into account when purchasing a product or service
Ipsos Mori 2018
In a 2021 RepTrak report which tracks corporate reputation across the globe, companies that purely maintained their reputational strength were overtaken by those that committed to continual improvement. We’re the accountability partner that looks for, presents and pursues opportunities to continually better reputation.
Our blueprint to reputational success
Firstly, we analyse your corporate reputation and its impact on brand value. Using class-leading consumer intelligence software, we assess how people are talking about your company, products and services wherever discussion is taking place – the media, social platforms, and online review sites.
Through this, we understand exactly how your brand is perceived and the infiltration level of your messaging, segmented by your target audiences.
We prepare and deliver a reputation audit, together with competitor analysis and actionable insights.
Combining data-driven insights and creative human injection, we deliver valuable insight and direction for organisations needing to amplify presence and visibility, ensuring that the right messages are delivered at the right time, and importantly with the right impact.
A strategic approach ensures that challenges regarding perception and positioning, awareness, and presence are addressed in the right way and with all channels working in harmony.
Our strategies are designed to achieve your business objectives as well as directly influence and improve reputational value where you need it most.
Our experienced PR professionals implement the strategy, monitoring success daily using real-time data tracking and AI.
We keep our fingers on the pulse, continually monitoring the performance of our campaigns and tactics. The result? Meaningful intelligence on reputational uplift, early access to opportunities for growth, and any immediate flags of emerging areas of concern.