A graduate of the UK’s first PR degree, Liz has a powerful combination of over 30 years of industry expertise, phenomenal levels of energy and an uncanny ability to network and influence the media and key stakeholders.

Liz holds Chart.PR and Fellowship accreditation with the Chartered Institute of Public Relations, showcasing the agency’s ongoing commitment to excellence and lifelong learning.

Alongside growing the agency and managing the highest level client accounts, Liz also assumes several Non-Executive Director roles, including the British Chambers of Commerce.

Leila is LLPR’s second-generation director and intuitively brings a deep-rooted understanding of the agency and its values. Leila has honed her skills over the last decade through practical experience and formal training, including the attainment of the CIPR’s Professional PR Diploma. She is also the youngest person to ever gain chartership with the CIPR.

“Leila’s success promotes the standards of practice and professional conduct that we demand of all PR practitioners and sets the expectation for new professionals joining the industry.” – Lindsay Dunlop, CIPR

Leila has worked on a number of high-stakes and high-profile client accounts, including managing major organisational change communications and serious crisis situations. Her expertise covers a range of business and consumer-facing sectors, including hospitality, travel, technology, leisure, FMCG, and charity.

Notable success generated for clients includes national broadcast news and TV features, multi-page spread features in glossy lifestyle magazines, high-profile podcast guest appearances, and front-page features on broadsheet newspapers. Leila’s little black book of journalist contacts is enviable, with strong connections at The Sunday Times, BBC, The Sun, Reach PLC, Newsquest, and more.

Leila also supports the Liz Lean PR leadership team on strategic vision and direction of travel, team development, culture, forward planning, and new business.

Although Leila lives and breathes LLPR, outside of work she’s a big foodie and you’ll likely find her at the latest restaurant opening or cooking up an ambitious recipe at home. When she’s not eating, she’s either burning off the calories on a big country walk or in her local pilates studio.

Belinda has worked in PR and communications since 2005 across B2C and B2B disciplines for regional, national and international brands, both agency side and in-house. She joined LLPR in 2019 and forms part of the agency’s leadership team as Senior Business & Account Director.

Along the way she’s worked across a diverse portfolio of clients including Savills, LEGO, Nuffield Health, Paultons Park, Legal & General, Royal London Mutual, Sarah Raven, and Weird Fish, and in 2024 helped lead the agency to a CIPR Excellence Award for Best Beauty, Fashion & Lifestyle Campaign.

Belinda is Chartered with the CIPR and crisis communications trained by the PRCA, and it’s this area, crisis communications management and brand communications strategy, where she’s most at home: unflappable under pressure, with a deep understanding of risk and an immaculate eye for detail. She’s equally invested in developing the people around her, taking real satisfaction in helping colleagues grow into the next stage of their careers.

She grew up in Worcestershire and studied English Literature, a love she’s never lost: she’s just as content with a 19th century classic as a crime thriller. Outside of work she can usually be found hunting for vintage furniture, participating in creative writing pursuits, or making sure the birds in her garden never go hungry.

Lucy joined LLPR in 2020, following six years of working in London PR agencies across a diverse range of client industries.

Before venturing into the wonderful world of PR, Lucy took inspiration from her uncle’s work at the BBC and completed a postgraduate diploma in broadcast journalism.

Lucy’s client experience ranges from big name brands, like Aldi and Unilever, to flourishing independent businesses. Some of her fondest memories include getting Radio X’s Chris Moyles to rave about Pukka Pies live on air, and landing regular blanket national coverage on the likes of Good Morning Britain for Aldi’s Specialbuys.

At LLPR, Lucy specialises in stakeholder relations and building client reputations within local communities. She has helped various clients navigate complex planning applications by implementing strategic community engagement plans. 

In her spare time, Lucy finds her zen in the kitchen, experimenting with interesting and delicious (or so she hopes) dishes for her family. 

A PR graduate from Bournemouth University, Carol joined LLPR in 2002 after working in the in-house press office at the Dixons Group (now Currys plc). As one of the agency’s longest-serving team members, she has managed a diverse portfolio of B2B and B2C clients across tourism and leisure, motoring, professional services, not-for-profit, sport and beyond. Her responsibilities span end-to-end campaign delivery, from PR planning and media relations to community engagement and event management.

What Carol loves most about her work is seeing results land for clients, whether that’s securing a wave of press trip reviews, turning a client’s news into a story journalists want to tell, or generating a spike in enquiries or bookings after media coverage appears. Having worked across so many sectors for more than two decades, she’s found that the industry is ever-changing, but the core skill of finding a story worth telling never does.

Away from the office, Carol’s biggest job is keeping her two boys active and outdoors. When the weather’s warm, you’ll find the family out on the water perhaps paddleboarding or crabbing from a boat, and once things cool down, it’s bike rides and long walks instead.

Sam works out of LLPR’s London office and joined the agency in 2021 as a PR apprentice. He began his PR career in the LLPR Sandbanks office having initially joined the team after studying English at Bournemouth University, so he’s very familiar with LLPR roots on the coast and in the city! 

Sam is responsible for managing and delivering the PR strategies across multiple clients and sectors, including hospitality, tech, retail, and property. His expertise covers coordinating press & influencer campaigns, copywriting for a variety of mediums, compiling communications strategies, and arranging press trips and visits. 

Some of his favourite moments of his impressive career to date include securing multi-page features and interviews for Sarah Raven in The Telegraph and Financial Times, in addition to generating broadcast coverage for Bowood House & Gardens on flagship BBC programmes. 

Outside of work, Sam loves all things sport, whether its winning his FPL league or running marathons! 

Hollie studied Beauty Promotion at Solent University, graduating in 2020 with a First-Class BA (Hons) and began her career in Beauty PR. From there, her career broadened out to interiors, and she now revels in working across a variety of sectors, from hospitality to hotels and leisure.

Hollie joined LLPR in March 2026, and focuses on account management, leading press office activity and influencer campaign strategy. She builds close working relationships with clients to understand their business goals as a whole and working backwards to build communications campaigns that support those ambitions.

Some of the work she’s most proud of includes managing the day-to-day PR for Paultons Park, a theme park with brilliant family-led values that she’s really enjoyed getting to know. Hollie also headed up the 2026 We Out Here local comms and stakeholder engagement, helping the festival team to build relationships with the local community. Before joining the agency, Hollie worked on sofa.com, which gave her valuable experience in consumer-facing brand campaigns and helped shape the strategic, client-first approach she brings to my work today.

Outside of work, Hollie is part of a Rising Generation team, where she works with local schools and parents to support the community. Building up the next generation and seeing restoration in families is something Hollie is really passionate about and is always so grateful to have the opportunity to play a small part in it.

Amy graduated from Bournemouth University with a first-class Marketing degree in 2018. During her placement year, Amy gained experience in account and social media support roles at leading marketing and advertising agencies in London. These included FCB Inferno and MediaCom where she worked with clients such as Maltesers and Belvedere Vodka.

Upon completion of her degree, Amy worked as a Social Media Account Manager at a local social media agency in Bournemouth, working with a variety of national and international clients. There she worked her way up to Head of Brand, working closely with the Managing Director on strategic direction of the agency and new business.

Amy then moved into Account Executive and Account Manager roles at full service agencies before starting at LLPR in the spring of 2023 – dipping her toes for the first time into the world of PR.

Amy works as a Senior Account Executive, supporting and building clients’ reputations through a variety of different approaches including social media management, influencer relations, media relations, and internal communications. She particularly enjoys managing influencer relationships and coordinating press visits for her clients, from the initial outreach through to securing coverage. Amy also values opportunities to public speak and present, especially when sharing the key successes the LLPR team has achieved for clients!