What’s hot and what’s not in social media

What’s hot and what’s not in social media

Photo credit: BBC

Successful social media: Paralympic Games

  • The Paralympic Games continue to rule the social sphere – the International Paralympic Committee (IPC) has now partnered with Snapchat to bring Rio coverage.
  • Snaps submitted by fans, athletes and other exclusive shots will be made into a short video to be showcased to Snapchatters across the globe.
  • Snapchat users will be able to add to the Live Story.

In other social media news…

Twitter’s character length

  • From next week onwards Twitter is introducing a major change – media attachments will no longer count towards character count.
  • Media attachments include images, videos, polls and quoted tweets – these will no longer be included in the count which is brilliant news for marketers and social media companies, as well as members of the public who struggle with the limited count.

What is Nextdoor?

  • The popular US social network has now arrived in the UK, it’s an app which aims to bring neighbours closer together.
  • The app encourages social interaction between neighbours. It enables users to find out what’s going on in a given neighbourhood – crime in the area, safety tips, finding a babysitter and planning local events.
  • Find out more: https://nextdoor.co.uk/
What’s hot and what’s not in social media

What’s hot and what’s not in social media

Image credit: Telegraph

Successful social media: #GBBO

  • It’s the nation’s favourite, Great British Bake Off. The show is well into the new series now and we are getting to know the characters and alongside all of that, social media is the place to be.
  • Next time you’re watching it, just take a look at Twitter and see just how many brands are interacting with #GBBO and have carefully scheduled marketing campaigns and social messages to align with the theme of the episode.
  • In this week’s episode, making jaffa cakes was the technical challenge. And after the item featured on our screen, online grocery searches in the UK for ‘Jaffa Cakes’ rose by 136 per cent. Sainsbury’s has reported an increase in online searches for the ingredients used to make Jaffa Cakes since the episode aired and inspired bakers to try it for themselves.
  • The Jaffa Cake bake also fuelled the online sphere with many Twitter users expressing disgust at Paul Hollywood’s plan to dunk a jaffa in a cup of tea. Nearly 3,000 people took part in a GBBO Twitter poll on whether jaffas should be dunked or not.

 In other social media news…


River Island launches in-store Snapchat filters

  • Snapchat has now partnered with River Island to bring bespoke branded filters to Snapchat users which only activate in-store.
  • This is the first time this has been introduced for Snapchat.
  • The new ‘Snap & Share’ campaign allows River Island shoppers the chance to access bespoke filters and enter their competition to win a £1,000 shopping spree and digital camera.

What’s hot and what’s not in social media

Photo credit: Independent

Successful social media campaign from Kopparberg

  • The cider brand has used Facebook advertising in an innovative way this week. Video spots are increasingly ‘silent’ on Facebook with users choosing to ignore them.
  • Instead, the brand rewards users who listen with the chance to win a limited edition cider. Users have to comment below the video with the words ‘I hear you,’ to highlight they have paid attention the video advert.

 In other social media news…

‘Inkwell’ Instagram filter linked to depression

  • Researchers from Harvard and the University of Vermont have revealed that the ‘Inkwell’ Instagram filter links to depression.
  • Inkwell is a black and white filter.
  • Observing over 160 individual Instagram accounts, the researchers found a correlation between certain colours, filters and subjects,
  • Could Instagram photos be a future means of screening for mental illness?

Twitter’s Promoted Stickers

  • A new report has revealed that Twitter sets a $500,000 asking price for brands wishing to run Promoted Stickers ad campaigns.
  • Brands can buy their own Promoted Stickers, with Pepsi quickly do so.

Shared WhatsApp data

  • WhatsApp will begin to share data with Facebook and companies will soon be able to send messages to users.
  • The popular messaging app is making the first change to its privacy policy since 2014.
What’s hot and what’s not in the world of social media

What’s hot and what’s not in the world of social media

Photo credit: LinkedIn

I’ve scanned the latest news and updates in the social media world and here are the most important changes I’ve come across this week:

Social media and Olympic sisterhood

  • The Rio Olympics is hosting more than 10,000 athletes, 45% of whom are women (the highest percentage in the history of the games).
  • Social media is proving to be a huge supportive aspect of the games this year, with the female athletes forming a sisterly bond across all channels rather than a competitive one.
  • Interaction on social media from the female athletes reveal developing friendships and gentle encouragement, for example the Estonian marathon runners have introduced a special hashtag #TrioToRio to support each other.

Facebook counteracts ad-blockers

  • Bad news for anybody who goes to great lengths to avoid adverts on Facebook… the platform is introducing new technology to make it harder for users to avoid adverts.
  • Users will still be able to customise the type of promotions they see but those using ad-blocking software will not be able to use this, as Facebook believes it poses a threat to online businesses.

Is Twitter shutting down in 2017?

  • Despite all the rumours and trending on Twitter this week, Twitter will not be shutting down next year.#
  • Quite ironic really that a silly rumour about Twitter not being popular anymore went viral thanks to its own platform!

LinkedIn and personal data

  • Data thieves used a ‘botnet’ to steal LinkedIn members’ personal information, a new US lawsuit has revealed.
  • This happened during periods of time during December 2015 and to this day, unknown entities are employing automated software programs (“bots”) to extract and copy data from LinkedIn pages.
  • It remains unclear to what extent LinkedIn has been able to prevent further attack. A statement from the platform’s legal team suggests one avenue has been closed.
What’s hot and what’s not in the world of social media

What’s hot and what’s not in the world of social media

I’ve scanned the latest news and updates in the social media world and here are the most important changes I’ve come across this week:

Successful social media campaign: #ThatsGold

  • Over the last few weeks, Coke’s #ThatsGold campaign has hit the social jackpot in support of the Olympics.
  • The Olympics has officially begun… which means the marketing scrabble around the Olympics has also begun.
  • Coke launched its #ThatsGold campaign with a global campaign featuring 79 athletes from around the world.
  • The campaign is global in print and TV, as well as social media. Coke is also running the #ThatsGold experience in the Olympic Park itself where visitors can enjoy a drink from a special gold aluminium bottle.

In other social media news…


Say hello to Instagram stories

  • Instagram Stories has been introduced, a brand new Instagram feature that lets you share moments from your day – and not just ones you want to store on your profile.
  • Photos / videos added appear in a slideshow format as ‘your story.’
  • The benefit is you don’t have to worry about over-posting. Photos and videos disappear after 24 hours and then won’t appear on your profile grid or in feed.
  • The stories will appear in a bar at the top of your Instagram home page. A colourful ring around someone’s profile photo means they’ve shared something new. You can swipe through that person’s stories but unlike regular posts, there are no likes or comments.
  • Sound familiar? Yes, remarkably similar in concept to Snapchat.
  • So when it comes to business, is it better to be on Snapchat, Instagram Stories or both? See photograph for further info.


Twitter releases new emojis for #Rio2016

  • To help users interact with the 2016 Rio Olympic Games, Twitter has launched hundreds of new emojis.
  • There are new flags which can be generated by tweeting one of the country initials. So for example if you tweet #GRE for Greece, this will trigger a new mini flag.
  • What’s more each sport has been assigned its own icon and #Gold, #Silver and #Bronze brings up mini medallions. If you want to see a gold wreath, just add #Olympics and if you want to see the new firework emoji, just add #OpeningCeremony.

LinkedIn and video

  • Starting with an invitation-only group of 500 LinkedIn ‘influencers,’ LinkedIn has started to roll out user-generated videos.
  • These chosen influencers will soon be able to post 30-second videos on the site and users who follow these top 500 influencers will see their video posts in their LinkedIn feed.

Image credit: https://later.com/blog/instagram-stories-or-snapchat-stories