Image credit: Deccan Chronicle
I’ve scanned the latest news and updates in the social media world and here are the most important changes I’ve come across this week:
Successful social media campaign: #140Years
- Warburtons (renowned British baking firm) celebrates its 140th anniversary with the launch of a Twitter campaign.
- Users are being given the chance to win £140 every day by completing a challenge using emoji-based clues.
- The campaign tells the brand’s story and uses emojis of key stakeholders, including the current chairman.
In other social media news…
Facebook’s bid for world domination with drones
- ‘Project Aquila’ is Facebook’s new plan to connect the developing world with the developed world.
- Facebook bought British business Ascenta a few years ago (based in Somerset), which creates solar-powered drones and the owner is now running Project Aquila.
- The project involves solar-powered aircraft flying above remote places for months at a time to give out an internet connection.
Twitter opens its blue tick to all users
- The blue tick verification once reserved for celebs and high profile users has now been opened to all account holders.
- Twitter now invites all users to apply for the authentication badge.
- For it to be verified, Twitter must consider the account to be ‘of public interest’ and the user applying must provide phone number, website, address and allow public tweets.
