Summerhouse comes recommended again

Marketing communications agency, Summerhouse, has for a second year achieved recommended agency status from the national body, the Recommended Agency Register (RAR).

RAR is an online tool designed to help businesses choose a preferred marketing and creative agency. In order to attain recommended supplier status, Summerhouse needed to receive at least three high ratings from different clients. The award-winning agency was judged on:

• client service
• creativity
• effectiveness
• strategic thinking
• value for money, timescale and budget
• on time
• on budget

Jeremy Thorne, managing director of Summerhouse, said: “Your clients are the best judges of how you perform as a business. To receive this recognition again as a result of client feedback is really important to us.

“We exist as a business to improve and have developed expertise in many areas of our industry by continually improving our skill sets. We have carved out a niche by offering solid strategic thinking with first-class creative work and offering this at a reasonable cost.”

Verwood-based Summerhouse is featured in the register for clients looking to source an effective marketing partner to deliver a planned brand strategy.

New client win for Summerhouse

Having built an enviable reputation for almost quarter of a century as one of Dorset’s leading marketing communications agency, Summerhouse is responding to increasing demand.

With an already growing and diverse mix of clients, the Verwood-based company has successfully expanded its portfolio to include the Lighthouse, Poole’s Centre for the Arts.

Summerhouse has been brought on board to work with the Lighthouse to promote its circus campaign, Carte Blanche, a new three year contemporary circus project.

Summerhouse kicked off its marketing strategy with the development of a logo to help promote the venue’s ground-breaking circus campaign, which includes a programme of captivating performances such as the Family Circus Fun Day event which recently took place to mark the Lighthouse’s 10th anniversary.

For the event, Summerhouse designed the creative and organised the promotional work which included the production and distribution of 115,000 leaflets to local households, a programme for the day, plus branded balloons, badges and clothing.

The Summerhouse team also organised a strategic advertising campaign which included local press advertisements in Bournemouth Daily Echo, Dorset Echo, Stour & Avon Magazine and Blackmore Vale Magazine and a radio campaign on Wave 105.

Sara St George, Lighthouse deputy chief executive, marketing and development manager said “With help from Summerhouse we will be able to highlight the diversity of our circus campaign to a wider audience and connect families to the variety of arts and performances the Lighthouse has to offer.”

Summerhouse’s managing director, Jeremy Thorne, said: “We have the good fortune of enjoying our work and our clients’ businesses yet we also have a responsibility to support and promote the aspects that make Dorset so special. We feel very privileged to be working with the Poole’s Centre for the Arts.”

Summerhouse hit the right note with new brochures

Award-winning marketing communications agency, Summerhouse, has completed the design and production of a vibrant new set of 2012/13 brochures for Bournemouth Symphony Orchestra (BSO).

BSO’s main brochure has been divided into individual programmes, with a pocket calendar highlighting an array of world-class performances throughout the south and south west.

Working closely with BSO’s marketing team, Summerhouse has designed the creative work to tie in with the themes of this year’s spectacular performance schedule.

The BSO’s head of marketing, Anthony Brown, said: “Summerhouse has produced an exciting suite of brochures to mark the orchestra’s 120th anniversary. They are modern and energetic and reflect the vibrancy and passion that BSO bring to their performances.”

“Last year’s season brochure generated a 12 per cent increase in sales, and attracted a more contemporary audience, and we hope this year’s eye-catching brochures will build on that success.”

Summerhouse’s managing director, Jeremy Thorne, added: “We have been custodians of the BSO’s brand identity since we began working with them almost 15 years ago. We completely rebranded the BSO and gave them a whole new look and feel. We feel our latest work truly reflects BSO’s position as a world-class orchestra.”

Summerhouse produce a broad range of marketing material for the BSO including press advertising, outdoor advertising, brochures, direct mail campaigns, promotional leaflets, flyers and digital initiatives.


Agency achieves primetime spot for 100-year-old company

Tapper Funeral Service broadcasts its inaugural television commercial today (Tuesday June 26, between 8pm and 9pm) with the help of Dorset-based marketing agency Summerhouse.
The 20-second commercial, produced by Summerhouse, marks the first time the 100-year-old company has commissioned television advertising.

The six-week campaign will air during ITV1’s new gardening programme ‘Love Your Garden’ with Alan Titchmarsh and promotes the funeral directors’ Harbour View woodland burial ground.
Summerhouse managing director, Jeremy Thorne, said: “Tapper Funeral Service is a well-known, long-standing Dorset-based company and we are thrilled to have produced their first-ever television commercial.”

“When we heard about ITV1’s Love Your Garden we knew the programme would be the perfect environment to promote Harbour View.”

Steven Tapper, joint managing director at Tapper Funeral Service and Harbour View woodland burial ground, said: “For a while we have been contemplating television advertising and when Summerhouse informed us of Love Your Garden we welcomed the opportunity to promote Harbour View because the programme is such a good fit.”

“We’re delighted with the finished commercial. It does exactly what we intended to do – promote the natural beauty of Harbour View.”

Summerhouse began reviewing Tapper’s advertising and marketing literature towards the end of 2010 and since then has designed and produced new promotional material for Harbour View woodland burial ground and branded its ‘Outlook Bereavement Support’ programme.

Summerhouse helps Haskins return to TV

With the help of Dorset based marketing agency, Summerhouse, Haskins is set to make a return to television advertising today (Monday 19 March, at 4.15pm), following a 15 year break.

Summerhouse, an integrated marketing communications agency, has produced the garden centre’s 20-second television commercial.

The commercial, which airs on ITV1, is part of Haskins integrated media campaign and marks the launch of its £12m Roundstone garden centre near Chichester. The garden centre group, which has stores in Dorset, Hampshire and West Sussex, has worked with Summerhouse to produce a marketing campaign that includes television, direct mail and outdoor advertising.

Summerhouse managing director, Jeremy Thorne, said: “Having worked with Haskins since the early 1990s, we’re proud to have produced their first television commercial for more than 15 years. We’re thrilled with the commercial and how it looks – We’ll all be tuned into ITV this afternoon to watch it air.”

Chief Executive of Haskins, Julian Winfield, said: “We are delighted with the new television commercial; it was a big decision to return to television advertising. However we’re delighted with what Summerhouse has produced, the commercial clearly represents why Haskins is the premier garden retailer in the south.”

Verwood-based Summerhouse has worked with Haskins since 1993, initially looking after their online activity.

For more than 20 years Summerhouse has worked with a number of well-known local brands, with Haskins being just one. The marketing agency has been fundamental in achieving an online presence for the garden centre, enabling the brand to communicate online and via a bespoke email marketing system that Summerhouse produced.