Liz Lean PR announces expanded services and new senior hires

Liz Lean PR announces expanded services and new senior hires

Dorset-based PR agency Liz Lean PR has expanded its senior team, making three new senior appointments and formally expanding its planning and stakeholder engagement offers.

The agency has worked with clients on planning and stakeholder engagement throughout its 20-year history but is now bolstering these clients with a series of new hires.

Through their experience as journalists, editors, and political advisors, the three new hires will significantly diversify and enhance the agency’s offering and will set Liz Lean PR apart from other south coast PR agencies.

Ian Murray, former Editor of the Southampton Daily Echo, has been working with LLPR on select projects for several months and has now been appointed as a Senior Advisor with a focus on media in Dorset, Hampshire and nationwide. Ian left the Southern Daily Echo, based in Southampton, in 2017 after 19 years at the paper, during which time he was also Editor-in-Chief for a variety of Hampshire-based Newsquest titles. He is currently the Executive Director of the Society of Editors and is Vice Chair of the UK’s Defence and Security Media Advisor Committee as well as being a board member of the International Society of Weekly Newspaper Editors.

Andy Martin, former Editor and News Editor of The Bournemouth Echo, has been appointed as a Senior Advisor on media and stakeholder engagement, working outside Dorset and Hampshire. After 31 years at the Echo, Andy stepped down in June, and will be working on current clients and new opportunities with Liz Lean PR. Andy is also involved in training journalists for Newsquest and the National Council for the Training of Journalists, is a lecturer at Bournemouth University, and a councillor on Highcliffe and Walkford Neighbourhood Council.

Emma Coakley has joined the agency in the newly created post of Head of Engagement. She builds on her time working with Liz Lean PR on several planning and development projects and has been appointed to expand the agency’s work in this area and on wider political stakeholder engagement. Bringing with her over 5 years of agency experience in London, she has also spent time as a Special Advisor to the Chief Secretary to the Treasury and has worked on several local political and General Election campaigns. She will be working with clients to devise and execute effective strategies for both planning projects and community and reputation management.

All three will be providing advice and support to existing clients whilst also working to expand the agency across Dorset, Hampshire, and nationally.

Commenting on these hires, MD and founder Liz Willingham, said:

“With the media landscape ever changing, and as PR reshapes and evolves into new areas within our clients’ businesses, Andy, Ian and Emma bring an enviable amount of experience to the agency, allowing us to harness the change and push forward with our plans to grow.

“I am delighted that we have secured such strong talent around and am excited to see the significant value they are going to add to our client’s businesses across the country.”

Please email [email protected] if you would like to discuss how Liz Lean PR could assist your business, or to arrange a meeting with Andy, Ian or Emma.

What is content marketing?

What is content marketing?

In an industry which is constantly changing and evolving, we know how important it to recognise and stay up to date with the latest PR, marketing and media trends. This month we are talking about one of the currently trending buzzwords – content marketing.

In a nutshell, content marketing is when you create and publish something to stimulate interest in a brand or product. Content can be many different things, including:

  • Videos
  • Social media posts
  • Press releases
  • Photos
  • Infographics
  • Cartoons/illustrations
  • Charts/graphs
  • Case studies
  • Vlogs
  • GIFs
  • Live videos
  • Podcasts
  • E-mail newsletters

Although content marketing has been around for some time, with so many organisations now taking the integrated approach to their marketing and communications, it is important to recognise that content marketing is constantly evolving.

Why is it important?

In a world filled with mobile phones, tablets, laptops, internet fridges and so on, it is no surprise content marketing is one of the most talked about trends of recent years. Why it has become so important can be summarised through the following simple points:

  • There are approximately 4 billion internet users.
  • Believe it or not, there are more devices in the world than people.
  • There are over 3 billion active social media users.
  • Visual social media networks, such as Instagram, are constantly growing.

With so many people active online, content marketing is a fantastic way to strategically target audiences and bring in new traffic to your business.

Whilst this technique can work wonders for a business, it can only work effectively if it is carried out correctly. Considering the vast quantity of content being produced daily, it is therefore essential to curate content that is high quality, transparent and valuable to your target market. Presenting content that is not strategic or is irrelevant to your brand comes across as being lazy and counterproductive, which is extremely damaging.

User generated content

User generated content (UGC) is exactly that, content that has been created by the user of the product or service. It’s a great way to get people naturally talking about your brand and create a bit of a buzz.

Taking a flick through the marketing archives, a campaign that has demonstrates how valuable UGC can be for a brand is Coca-Cola’s global ‘Share-a-Coke’ campaign. Remember that one? The mad hunt to find your own name on a coke bottle?

Coke 1

 

 

In 2013/14 Coca-Cola replaced their logo with the most popular names in each country and the phrase ‘Share a Coke with…’, encouraging people to buy a Coke and share with their friends/family.

The personalised bottles created a sharing frenzy, which resulted in 998 million impressions on Twitter, 235,000 tweets from people using the #ShareaCoke hashtag and over 150 million personalised bottles being sold – we couldn’t help but get in on the action…featuring our classic view, of course!

 

What is content marketing?

 

This simple but clever idea ticked all of the boxes on what makes a successful content marketing campaign. It was personal to the customer, it was original, yet relevant to the brand and it built upon the global visibility of Coca-Cola.

So what do you need to do?

Put simply, the days of hard selling are over. Content marketing has transformed the way businesses communicate with their audiences and social media means that you need to be where your audience is. Brands need to create personal relationships with people if they intend to keep them as customers. How this is achieved varies from business to business and their target audiences, however if you are presenting engaging messages and concepts which are high quality, subtle, consistent and of interest to that audience, it will definitely add value to your brand.

New Year, New Offices

All LLPR wants for Xmas is... a sparkling new office

All LLPR wants for Xmas is... a sparkling new office

In 2010 our Xmas wish for newly refurbished offices came true!

We are settling nicely into our new contemporary business accommodation, which has been designed with us in mind, especially for us by exciting interior designers, GM Designs.

Situated on the Sandbanks peninsula, flanked by Poole Harbour and Sandbanks beach, our offices now boast an inspiring interior to rival our stunning exterior. So window gazing has been replaced by wall gazing!

We areso looking forward to welcoming you to our new home.

Happy New Year

love and best wishes

Liz Lean PR

xxx