With many tour operators increasing the price of summer holidays abroad this year, Hoburne Holiday Parks, which has already seen advance booking figures increase year-on-year, is poised for a further rise in reservations as families reluctant to sacrifice their break away from it all look for holidays closer to home.Chairman of Hoburne Holiday Homes, Rosie Burry, talks to BBC News at Six about the growing trend in holidaying at home in the UK
The bookings boost over the past few months has followed the rise in popularity of UK-tions – holidays in the UK – last summer, when the combined force of the credit crunch, the strength of the euro and fuel increases pushing up the price of long haul flights convinced many families to send foreign breaks packing.
Now with the likes of Thomas Cook increasing prices by eight per cent in 2009, the euro stronger than ever, the economy in turmoil and climate scientists predicting that the UK will enjoy a hot summer, more and more people are set to revisit the holidays they loved as children and book British seaside or countryside breaks.
Managing Director of Hoburne Holiday Parks, James Lapage, said:
“The economic downturn is pushing families to cut their spending, but they understandably don’t want to give up their holiday. It’s been a harsh start to winter. Not only are people concerned about what is around the corner, but the freezing temperatures are now taking their toll. It’s little surprise that families are looking forward to getting away from everything together and great news that 2009 is set to be in the top five warmest years on record.
“Families can look forward to getting out and about exploring the great outdoors together or enjoy playing by the sea along some of the most stunning coastlines. Our Holiday Parks across the south from the Cotswolds to Cornwall have a wealth of natural treasures on the doorstep just waiting to be found or rediscovered. Whether you want a quiet escape or an activity-packed break, we have it all – and nobody needs to go anywhere near an airport check-in queue or bureau de change.”