Episode 74: Catipilla

Episode 74: Catipilla

Episode show notes

Catipilla just celebrated their 6th birthday, and the business’ adorable inception draws upon NASA experience and an unbeatable father-son combination.

Designing furniture fit for our feline family is a job purrfectly suited to this week’s special guest, Andy Sutton, who takes us through the humble beginnings of every cat’s favourite furniture brand.

This episode covers:

  • Andy’s journey as a NASA engineer, before his entrepreneurial career
  • How the family dynamic plays into their decision making process
  • The charming story behind the business’ humble beginnings
  • Moments of pride on their journey to international acclaim
                  A graphic with Robin, Judy and Ollie.

                  Episode highlights

                  “The turning point was when one of my three sons finished his university degree. He’d done a degree in marketing, and one day came to me and said, ‘Dad, do you think there is scope in the commercialization of that little ramp that you’ve built?’ and I said, ‘Joseph, I hadn’t even thought of that’.” – 4:15 – Andy Sutton

                  “We’re quite fortunate, in that we have different skill sets that complement each other. The engineering side of things is something that I’ve got a lot of experience in, where Joseph’s skills are very much more around marketing.” – 8:00 – Andy Sutton

                  “Almost straight away we were forced into a product redesign, to enable us to get to something that the customer wants, and most importantly the customer will pay for. You can do as many surveys as you’d like, but the acid test is whether they’ll put their hand in their pocket and pay you money for it.” – 20:35 – Andy Sutton

                   

                  “I would say the dedication every day to overcome obstacles is Joseph’s best trait. Startup life isn’t isn’t all fun and games. If I was to categorise it, there’s more difficult stuff than easy stuff. So having the constitution to dig in and get through that is the thing I’d be most proud of Joseph.” – 33:20 – Andy Sutton

                   

                  “I have had not only the shareholders’ and business’ best interests at heart, but I’ve also had the best interests of Joseph and Emma, and indeed my other two sons as well. It’s an obvious thing to say, but I don’t think you can do one in isolation of the other.” – 41:00 – Andy Sutton

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                  Episode 73: New Forest Ice Cream

                  Episode 73: New Forest Ice Cream

                  Episode show notes

                  A 5 year old Christina Veal wanted ice cream, a simple request that set the wheels in motion on a 40 year legacy in the form of New Forest Ice Cream.

                  Christina and her sister, Niki Jenman, now head up the business whose charm is tangible in every tasty scoop. These siblings have such undeniable chemistry, and it’s a joy that they shared it with us in this delicious episode of It Runs In The Family!

                  This episode covers:

                  • How the brand has evolved since its charming inception in 1983
                  • Standout moments with the family in the business
                  • Carving out time for each other
                  • The unparalleled role of quality tester for some of the wildest flavours
                  • Maintaining the business’ size alongside its lovely family culture
                                A graphic with Robin, Judy and Ollie.

                                Episode highlights

                                “Christina and I have had jobs since we could remember. We had two or three jobs on the weekend. I think when you grow up from having that work ethic, you then grow up doing the work and wanting to be successful at that.” – 10:35 – Niki Jenman

                                “We do think it’s very valuable for us to spend some time together – even though we’ve got partners and other family, we do make an effort to try and have some fun together as well.” – 19:00 – Niki Jenman 

                                “We have our customers and potential customers coming on board doing the taste tests. They tell us the results that they found against other competitors of ours – we listen to that a lot.” – 25:15 – Christina Veal

                                “We don’t want to lose that customer service and reliability. A lot of our competitors, if you did get a long summer, they would let some of their customers down, which we can jump on because we don’t let our customers now.” – 30:00 – Christina Veal

                                “Try and hold it back a bit. Have patience. And I think you’ve got to sit from both sides at all times.” – 38:15 – Christina Veal

                                Listen to this podcast episode on Apple, Spotify, Google or Amazon

                                Episode 72: Alitex

                                Episode 72: Alitex

                                Episode show notes

                                Greenhouses may not be an essential product, but that makes the charm and connection of family values a non-negotiable for the marvellous Alitex.

                                With celebrity clients from Sheeran to Sting and an indomitable presence at Chelsea Flower Show, it’s no wonder that Tom and Nelly Hall have such pride in their brand.

                                We join the duo on location this week, sheltering from the elements in one of their very own greenhouses, for a uniquely enlightening episode of It Runs In The Family.

                                This episode covers:

                                • The impostor syndrome of being connected to the business through your family relationship
                                • Sharing complementary skills and combined values
                                • How family life has influenced Tom’s approach to business ownership
                                • Famous names on their roster, including David Beckham’s unforgettable visit to Alitex’s HQ
                                            A graphic with Robin, Judy and Ollie.

                                            Episode highlights

                                            “I’ve never trained in marketing, it came with the role. My background was very much in the hospitality industry, but I see hospitality as a word that should be at the forefront of most businesses.” – 15:30 – Nelly Hall

                                            “Since having a family of his own, Tom has treated Alitex more as a family. The softness and genuine care for the business, and everyone in it, is almost top priority.” – 29:00 – Nelly Hall

                                            “The salesperson didn’t know who the client was, and I went inside, and I said, ‘David Beckham’s in the greenhouse’ – I think the whole building tilted on its side as everyone rushed to go and discreetly peer out the windows.” – 38:10 – Nelly Hall

                                            “One of the things we’ve discovered is that the interest in the legalisation of marijuana in the US means that more wealthy, young people are wanting to create their own harvest as it were. We’re learning on our feet!” – 45:30 – Tom Hall

                                            “If you can find and hold onto people you trust and love, then business becomes life, and that becomes worthwhile.” – 1:11:00 – Tom Hall

                                            Listen to this podcast episode on Apple, Spotify, Google or Amazon

                                            Episode 71: Lyfeguard

                                            Episode 71: Lyfeguard

                                            Episode show notes

                                            Some businesses’ products you simply can’t, or shouldn’t, live without – Lyfeguard sets out to make everyone’s lives simpler in a way that few other businesses ever can…

                                            In the aftermath of a torrid experience handling two late friends’ estates, Gary Steward and son Fraser Co-Founded a company with care and heart at its core. 

                                            Join us to hear their story, how they separate business from family life, and why for them being a family business is a double edged sword of sorts…

                                            This episode covers:

                                            • Separating business and family lives
                                            • Combining complementary skills between family members and team members
                                            • The emotional pain that Lyfeguard directly aims to alleviate
                                            • Fraser’s experiences in Parliament
                                                      A graphic with Robin, Judy and Ollie.

                                                      Episode highlights

                                                      “I felt a lot of pressure on me to find this information for my late friends’ families. That’s when we conceived the idea of Lyfeguard, because I thought to myself, ‘What happens to my family if the same thing happens to me?’” – 3:05 – Gary Stewart

                                                      “Always remember that it’s business when you’re having these conversations, and separate your family and business life.” – 59:00 – Fraser Stewart

                                                      “What I think we really need to do is appeal to all generations. How else can this app be useful for me right now? ” – 17:35 – Fraser Stewart

                                                      “Trust for me is everything. I’m a great believer in trusting people until they give you a reason not to. I think that’s helped me in good stead, and that’s exactly the relationship we’ve got.” – 24:30 – Gary Stewart

                                                      “There’s always going to be pain for families, they’ve got to grieve when they’ve lost someone they love. But to make sure there’s no red tape and paperwork on top of that, if we can answer that then I think we’ve done extremely well.” – 46:00 – Fraser Stewart

                                                      “You need a team around you with different skills. I’m a tech guy, but Fraser is more creative, and what a privilege it is to work with my son.” – 7:30 – Gary Stewart

                                                      Listen to this podcast episode on Apple, Spotify, Google or Amazon

                                                      Episode 70: Teals

                                                      Episode 70: Teals

                                                      Episode show notes

                                                      Forget all you know of a farm shop – Nick and Ash Sinfield have created an iconic location in the business they’ve Co-Founded together: Teals.

                                                      The couple have created a remarkable blend of commerce and hospitality with a food market, restaurant, and range of wellness classes to name a selection of factors that make Teals stand out.

                                                      We’re joined by Nick and Ash to share how their family dynamic changed when they became Co-Founders, the value of values, and how to keep the business from becoming all-consuming.

                                                      This episode covers:

                                                      • Teals’ opening three years ago, and bumpy first few years
                                                      • The difference between working together and founding a business together
                                                      • Creating a team dynamic where they enable their team, not inhibit them
                                                      • Their responsibility as a budding B Corp to-be
                                                      • Maintaining a healthy dynamic when the business becomes overwhelming
                                                          A graphic with Robin, Judy and Ollie.

                                                          Episode highlights

                                                          “Because of the way the building was designed, we were quite sympathetic to make sure it fits within the landscape quite comfortably as it feels like an agricultural building.” – 6:00 – Ash Sinfield

                                                          “If you’re starting a business a little bit later in your lifecycle, it actually gives you the advantage of having been through those experiences previously and understood what works with us, and what doesn’t.” – 12:45 – Nick Sinfield

                                                          “It’s important that the team doesn’t feel constrained. It’d be a big concern if the team felt that our presence would inhibit their performance.” – 17:35 – Nick Sinfield

                                                          “Ash is doing more work on the community side now, which we think is really important for the business, but I think it’s also an enjoyable part of what you do.” – 33:20 – Nick Sinfield

                                                          “It was challenging to start a business during Covid that challenges the norm – what we do isn’t really done anywhere else in the UK, and I’m proud of that.” – 34:30 – Ash Sinfield

                                                          “Hospitality has suffered much abuse, particularly in kitchens around working hours. One of our key decisions when we opened was: that’s not going to be Teals.” – 44:30 – Nick Sinfield

                                                          Listen to this podcast episode on Apple, Spotify, Google or Amazon

                                                          Episode 69: The Coconut Tree

                                                          Episode 69: The Coconut Tree

                                                          Episode show notes

                                                          Sri Lankan food culture brings people together and always lays a space at the table, and that family feel channels into The Coconut Tree’s 9 fantastic locations.

                                                          Rashintha Rodrigo’s emotional connection with the business has evolved over its 9 years in rather an interesting way – we catch up with him on It Runs In The Family about the chain’s success, and charming ambitions.

                                                          This episode covers:

                                                          • The strength gained from having multiple Co-Founders
                                                          • Their ‘lay an extra spot at the table’ ethos funnelling into the business
                                                          • How The Coconut Tree expanded their reach to 9 restaurants in 7 years
                                                          • An evolving emotional connection with the business over time
                                                              A graphic with Robin, Judy and Ollie.

                                                              Episode highlights

                                                              “The best thing is to try and understand everyone’s capacity. So my capacity might be up here, and then someone else might be even higher. Since we know each other so well, and we know what capacity we can work on, that has helped us.” – 3:20 – Rashintha Rodrigo

                                                              “One of the reasons we’ve survived is because we were doing different things. But then also one of the reasons we clashed is because we all want the best for the business.” – 11:50 – Rashintha Rodrigo

                                                              “We started the whole thing to be Sri Lankan, so we try to have at least a few Sri Lankans in every site, to keep that culture going forward.” – 19:40 – Rashintha Rodrigo

                                                              “That was one of the times the whole family/friend element was at its peak because we all just got together. It was just about survival and looking after our staff, most of them are friends and family so you can’t let them down.” – 24:35 – Rashintha Rodrigo

                                                              “When we were younger we took more risks and were willing to do radical changes. Now, we have to think 100 times if we even take something out of the menu.” – 33:45 – Rashintha Rodrigo

                                                               “Understand your team’s strengths and weaknesses – a few times that’s helped us massively.” – 41:25 – Rashintha Rodrigo

                                                              Listen to this podcast episode on Apple, Spotify, Google or Amazon