Weird Fish celebrates a 22 per cent increase in SS16 pre-orders

Clothing brand Weird Fish, has announced that its wholesale pre-sell for SS16 achieved a 22 per cent growth in order value on SS15.

Growth was achieved in all sectors, with particularly strong growth from independents, strength in national accounts and over 100 per cent growth in mainland Europe.

The news coincides with Weird Fish appearing on the shortlist for this year’s 25th Anniversary Drapers Awards, the winners of which will be announced in November.

The retail side of the business is also growing rapidly, with like-for-like store sales for the first nine months of the year 10.8 per cent ahead of last year, and ecommerce sales 26 per cent ahead.  One new store and three new concessions have been opened in 2015.

Commenting on the figures, John Stockton, managing director, said “Our SS16 range represents a significant move-on, particularly in womenswear, and has been embraced by our stockists.”

He added, “Double-digit like-for-like retail growth underlines our broad appeal and we will enter 2016 with wind in our sails.”

Weird Fish boasts 12 branded stores and more than 400 stockists, including Debenhams, Cotswold Outdoor, Haskins and Blacks Leisure.  For more information, visit or call 01242 539535.

Weird Fish introduces new customer services for Christmas shoppers



With the festive season just around the corner, clothing brand Weird Fish is promising its customers an easier and seamless Christmas shopping experience, with the introduction of new services – including faster ways to pay for gifts, an extended returns policy and longer customer service hours.

Delivering to 249 locations and boasting a 98 per cent customer satisfaction rate, Weird Fish offers UK customers free delivery on orders over £25. Customers will also be entitled to free returns and exchanges, and the returns policy for online purchases has now been extended from 21 days to 90.

Orders placed through the Weird Fish website will be given an estimated delivery date and include Royal Mail tracking for customers’ convenience.

The company has also introduced a gift option, whereby prices are removed from the delivery note, and packages are sent incognito in a plain packaged bag, to avoid the chance of ruining that surprise.

To make the checkout process even easier, Weird Fish is offering some new ways to pay. On top of the secure card payment option, customers can checkout using PayPal Express or Amazon Payments, enabling them to enter their details once only and use the simple one click option.

Weird Fish has also extended its customer service hours to 8am until 10pm seven days a week, helping those last-minute Christmas shoppers. The company boasts 12 branded stores and more than 400 stockists, including Debenhams, Cotswold Outdoor, Haskins and Blacks Leisure.

For more information, visit or call 01242 539535.

Weird Fish launches men’s accessory and clothing range for Christmas

Cotswold-based clothing company Weird Fish launches its Christmas gift collection for men, giving shoppers plenty of time to purchase the ideal gift for their nearests and dearests.

The festive range includes quirky T-shirts, pint glasses and knitted winter warmers suitable for everyday wear throughout the festive period and into the New Year.

Renowned for its individual T-shirt catalogue, Weird Fish adds limited edition festive designs to its winter range. The Fishmas Pud printed T-shirt is available for £20 in a range of colours, including jester red, olive night and conker or ebony marl.

Men who enjoy carol singing can be treated to an exclusive Shark the Herring Angels Sing printed T-shirt, available for £20 in a range of colours, including adriatic blue and conker or ebony marl.

For those wanting to keep their men warm throughout the chilly winter evenings, the Swiftsure Beanie Hat is available for £15 in frost grey and liquorice colours. This cable soft knitted beanie promises to be a winter staple and is perfect for easy stocking fillers.

The Weird Beers pint glass is a must-have drinking vessel for any discerning Weird Fish fan, available for £5.

John Stockton, managing director at Weird Fish, said: “The men’s Christmas gift range is packed full of items – whether it’s for a snowy stroll with the dog, or a drinking vessel for a fishing trip, there’s something for everyone.”

The Weird Fish Christmas gift collection is available both in-store and online from mid-October. There are 12 branded Weird Fish stores and stockists include Debenhams, Cotswold Outdoor, Haskins and Blacks Leisure. For more information, visit or call 01242 539535.

Weird Fish launches limited edition Darth Wader T-shirt in partnership with the rspb



Clothing brand Weird Fish is launching a limited edition Darth Wader T-shirt in collaboration with The Royal Society for the Protection of Birds (rspb). It will be available to buy from Tuesday 10 November, ahead of the release of Star Wars: The Force Awakens.

The rspb is the UK’s largest nature conservation charity. As the company’s charity of the year, Weird Fish will donate £9 made from each Darth Wader T-shirt sale to the charity.

The quality cotton Darth Wader T-shirt (£20) sports a wading bird disguised as Darth Vader carrying a lightsaber, closely followed by a parade of storm trooper bird characters. This quirky addition to the Weird Fish catalogue launches just in time for the seventh instalment in the Star Wars series, which hits cinema screens nationwide in December.

In addition to the launch of the charity T-shirt, keep an eye out for Weird Fish and rspb’s upcoming competition to design the next T-shirt. The competition will launch at the beginning of November on the companies’ social media pages, sales of which will be in May 2016. Again money from the sale of the new T-shirt will go towards the rspb.

John Stockton, managing director at Weird Fish, comments: “Weird Fish is proud to continue its support of the rspb and make a difference to the green spaces and surrounding communities across the UK. It’s something our customers are passionate about, too.”

The Darth Wader T-shirt is available to buy nationally from Weird Fish retail stores and online from . There are 12 branded Weird Fish stores.

Weird Fish reveals new Mac Active summer sweatshirt range


For those needing a little gentle encouragement to get outdoors and active this summer, clothing brand Weird Fish has launched its new line of Mac Active sweatshirts, for people who don’t do Lycra®.

Part of the brand’s classic Macaroni™ range, the new summer Mac Active sweatshirts are made with a breathable, lightweight fabric, featuring new branding and contrast active fit panels, offering the freedom of a sports top, while retaining the iconic Weird Fish look.

While the classic colours from last season are available, the new men’s range will offer a striking palate of black, dark blue, chilli red, and conker, while women’s sweatshirts will comprise summery colours, including faded denim, light coral and boysenberry. Available for men in size small – XXL and for women in size 8 – 18, items are priced at £40.

Inspired by its laid-back, rural heritage, Weird Fish designs well-made, easy-going clothes that evoke a ‘forever weekend’ feeling. The company boasts 12 branded stores and stockists including Debenhams, Cotswold Outdoor and Blacks Leisure.

John Stockton, managing director at Weird Fish, said: “There are so many sports tops on the market, but we’ve done something different, with a take on our iconic Macaroni™ fabric. The result is a sport and leisure-hybrid sweatshirt that’s as wearable for walking the dog as it is for hiking or running.”

John added: “Our Macaroni™ sweatshirt remains our bestselling item and has a loyal following, so we hope the Mac Active range will introduce more opportunity to wear Weird Fish, whatever the activity.”

The Mac Active range is available to buy from Weird Fish retail stores, stockists and online at For more information, call 01242 539535.