This is the year of the ‘micro-influencer’ – and other marketing trends in 2018
- Your friends are going to be sharing #spon on their posts as brands start using people with a smaller Instagram following to promote their products to their peers, according to the social media website Later
- The social media site is also reportedly testing out a regram button to help firms navigate the grey area of usage for photos
- Promoted or rather ‘Boosted’ Instagram posts will be all over your feed as brands capitalise on paid-for advertising to be put in front of their target audience
Snapchat wants to attract the over-30s market with the latest update
- The social networking site is going to learn who you most commonly speak to put them higher up on your list of contacts to make them a higher priority
- Users will also be taken straight to the camera when they open the app ready to take that all important shot
And in other news…
- In the not-so-distant future we will have self-driving cars, own robot dogs and be able to check what stage the washing machine is at on our smartphones, according to the latest techie products on show at this year’s CES
