Successful Social Media
- To celebrate its annual 4×4 day, Jeep launched their own Snapchat filter, which put people in the driving seat of an open air Jeep Wrangler
- When Snapchatters raise their eyebrows, their hair blows wildly imitating the experience of driving their new car
- Jeep’s social team collated #Jeep4x4Day content and made a promotional video called ‘Today Was Made For Adventure’
In other social media news…
Twitter reply update
- This week, Twitter update replies which means that handles so that they are no longer included in the character count
- Users can now see the chain of conversation by clicking on the replying to link
- It has divided users with some saying how they have wanted this for months and others aren’t so keen
Pepsi advert gets taken down
- The drinks brand’s TV advert, featuring Kendall Jenner, backfired this week when it drew comparisons to the #BlackLivesMatter protests
- Initially the firm sent out an apology and just a few hours later they withdrew the advert
- The campaign sparked a debate about whether the world is being accurately reflected in advertising
And in other news…
- Jack Reynolds celebrated his 105 birthday by riding on a rollercoaster…
Image credit: The News Wheel
