Our clients
Strengthening national reputation, attention, and awareness
Background
Liz Lean PR (LLPR) provides PR support for Bowood House & Gardens, a historic country estate in Wiltshire featuring landscaped gardens, woodland walks, an adventure playground, and the Bowood Hotel, Spa & Golf Resort.
The Brief
LLPR was initially brought on to strengthen Bowood’s national profile while maintaining strong regional visibility to encourage footfall across the House & Gardens and Resort. The appointment coincided with a significant milestone for the estate: the 50th anniversary season and the historic opening of Bowood’s Walled Garden to the public for the first time.
Working closely with the Bowood team, LLPR developed a proactive press office that delivered consistent storytelling around Bowood’s heritage, horticultural expertise, seasonal events, and visitor experiences, while also building awareness of Bowood Hotel, Spa & Golf as a premium countryside destination for locals and tourists alike.
The LLPR team continues to support Bowood in maintaining its renewed national presence following the 50th anniversary year, and continually connecting with new audiences.
Secure national attention to sustain seasonal awareness and drive visitor footfall through stories about the gardens, woodland, adventure playground and family activities
Enhance the profile of Bowood Hotel, Spa & Golf through travel features, press visits and influencer partnerships
Establish Bowood’s gardens as an attraction in itself by establishing the gardens team as authoritative experts in horticulture within national media
Strengthen Bowood’s reputation as one of the South West’s leading heritage visitor attractions while expanding recognition nationally
The Results
115
items of coverage secured for the estate between Jan and September 2026
374
brand mentions in just 9 months, in a range of media titles
115.4 million
potential guests and visitors reached
Jan-Sept 2026
First-place
ranking in The Independent's most beautiful gardens to visit guide
815k
potential guests reached via influencer campaign in Q2 2026
55%
increase in ticket sales in 2026 yoy following strong press endorsement
Top 100
Luxury golf resort ranking by Today's Golfer
Campaign Success
Bowood developed a renewed Afternoon Tea experience at the Shelburne Restaurant, combining produce from its Walled Garden with British-grown Tregothnan tea, bespoke Duchess China 1888 crockery, and an enhanced style of service.
LLPR was responsible for launching the experience, engaging relevant media channels, titles, and creators, to ultimately raise awarness of and interest in the renewed offer.
Our team developed the messaging, created the launch strategy, devised a launch event plan, managed the guest list, and followed up with media and creators.
Bowood-branded PR boxes containing tea, jam, and other details from the offer gave guests an early taste of the experience and built excitement ahead of launch, and a curated event day made for a memorable experience that was too good not to share.
The Results
19
journalists and creators attended the exclusive launch event
45k
views on social media content resulting from the launch day alone
300
direct link clicks demonstrated impact on bookings
Three
major features across all glossy titles in the region
Sell out
The Bowood Afternoon Tea experience was over subscribed and sold out most days following launch
Don't just take it from us
With you and your team’s support we have attracted more guests this year than any since Covid. There is much to celebrate and build on.
Lord Kerry Bowood