Liz Lean PR (LLPR) has managed the PR and social media influencer programme for Paultons Park since 2013. Over more than a decade, we’ve grown alongside the park, bringing creativity that matches the ambition of the park team and the family’s vision for the attraction.
In that time, we’ve overseen several major park milestones, including the opening of several rides as well as the launch of two major themed worlds: Tornado Springs and Valgard: Realm of the Vikings.
Consistency and values-led messaging sit at the heart of our approach for Paultons Park, but we pair that with dynamic thinking, so the park stays ahead in a competitive market.
We reach families through multiple touchpoints, so the park is part of the conversation all year round. Our team manages an enviable, consistent influencer programme that runs 12 months a year, with campaign-led uplifts at key seasonal moments as well as a programme of press visits that bring writers and editors to experience the park first-hand.
A steady news pipeline that keeps Paultons Park in the headlines, while broadcast media opportunities that bring the park to life on screen and on air. We position the family as spokespeople for independent businesses in the tourism sector, and as the leading voice for quality theme parks in the UK.
