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Background

Making a splash for a beautiful coastal holiday park

Family-owned and run, Ladram Bay Holiday Park in Devon is nestled on the scenic Jurassic coast path between Budleigh Salterton and Sidmouth. It’s a perfect retreat for families, couples, and friends looking for relaxation, excitement, and adventure.

With its own private beach and panoramic views along the Jurassic Coast, the park offers the full package with a diverse range of accommodation, high-quality amenities, and an abundance of activities for kids and adults alike. It’s also a haven of discovery for four-legged friends, with plenty of walks, and dog-friendly accommodation.

The Brief

Increase revenue through seasonal short break bookings & holiday home sales

Liz Lean PR (LLPR) has managed PR and media relations for Ladram Bay since 2025, working hand in hand with the park’s team to shape how it is seen in the press and online.

At the heart of our work is an annual programme of high-profile press visits. Thanks to our strong, trusted relationships with travel journalists and editors, we know which writers will love Ladram Bay and can bring them to experience it first-hand, driving the earned endorsement that no advert can buy. Alongside this, a steady programme of positive news releases builds the park’s overall brand reputation and keeps it in the conversation between visits.

In 2026, we also delivered a series of paid and gifted social media influencer campaigns built around specific messages, including a spotlight on the ownership options at Ladram Bay.

Build brand awareness for Ladram Bay on a national scale

Increase holiday guest numbers throughout the year

Support marketing efforts to boost holiday home sales

The Results

117

pieces of press coverage between January and August 2026

132m

reach

40%

increase in booking enquiries in early 2026

following a full-page feature in The Sun

£7k +

revenue driven directly from feature in OK! Magazine

25%

increase in enquiries

following coverage of holiday deal in The Sun

6k

static caravan owners reached with five-page press trip review

in Park Home & Holiday Caravan magazine

Crisis Hotline 01202 701828 / Option 1