Body Shop at ‘heart’ of Poole with new store concept

The Body Shop is set to unveil its new ‘Pulse’ concept store on Saturday April 27 in the Dolphin shopping centre, Poole. The new boutique aims to transform a routine shopping excursion into one that’s educational and representative of The…

The Body Shop is set to unveil its new ‘Pulse’ concept store on Saturday April 27 in the Dolphin shopping centre, Poole.

The new boutique aims to transform a routine shopping excursion into one that’s educational and representative of The Body Shop’s ‘Beauty with Heart’ mission by creating a space that’s more interactive for the customer.

To celebrate the opening, staff will be offering free consultation advice and makeovers, plus the first 100 customers will receive a goody bag.

An official ribbon cutting will take place at 10am with a representative from Naomi’s House and throughout the day the store will be holding a raffle and cake sale to raise money for the children’s hospice.

John Grinnell, centre manager, said: “We are excited to see the new look Body Shop, the ‘Pulse’ concept has been greatly received at other shopping centres across the country and we are looking forward to re-opening the Poole store.”

Laura Muir, assistant manager of The Body Shop in Poole, said: “Customers can still shop for cosmetics, skincare and other products but they’ll be able to do so with the help of expert brand consultants, one-on-one consultations and makeovers.”

And here’s a little look at the sparkly store!

The Sparkly new 'Pulse' concept at The Body Shop
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