Our clients
Inspiring a nationwide love for gardening
Background
Liz Lean PR (LLPR) supports Sarah Raven, the gardening brand known for colourful planting, cut flowers, and expert advice.
Our brief is to reinforce confidence in the brand’s quality and expertise, support priority product ranges, and reach new customers while maintaining loyalty among existing audiences.
The Brief
LLPR runs a proactive national press office for Sarah Raven, working as a true extension of the in-house team. Having worked together for several years, we know the business, the seasons, and the beautiful range of products inside out.
At the heart of our approach for the brand is Sarah’s expertise. We leverage her knowledge to provide journalist’s with seasonal gardening advice and longer feature material that readers love. Tailored commentary and beautiful imagery go with every pitch, so editors and writers have everything they need to use Sarah Raven’s know-how to deliver inspiring editorial content.
The best success we have for Sarah Raven is because of the relationships behind the scenes. Our strong, trusted connections with journalists and editors in the gardening and lifestyle space help us forge the way for regular, multi-page features in the publications Sarah Raven’s audience most commonly reads.
Day to day, we undertake campaign-led focuses to promote the brand’s latest Dahlia Collective, coordinate product loans and broadcast opportunities, and manage relationships with priority editors, keeping Sarah Raven’s voice consistent, visible and welcome in the places that matter.
Strengthen Sarah Raven’s reputation for quality, service, and inspiration
Support demand for key product lines including dahlias, containers, pelargoniums, and cut flowers
Encourage website visits through positive, relevant brand visibility
Reach new gardening, lifestyle, and interiors audiences
The Results
291
pieces of press coverage in the first six months of 2026
917.1m
cumulative reach
Jan-June 26
620
brand mentions
Jan-June 26
92%
of online coverage rated good or excellent DAR
Jan-June 26
197
links to website
Jan-June 26
Don't just take it from us
With you and your team’s support we have attracted more guests this year than any since Covid. There is much to celebrate and build on.
Lord Kerry Bowood