New paid partnership feature on Instagram
- This has been created following the news earlier this year that social media influencers could get in trouble for posting advertising-led content and not declaring it as such
- The ‘Paid partnership’ feature means that influencers can clearly and easily disclose a sponsored post (including on Instagram Stories) has been paid for by a brand
- In turn this reaps rewards for businesses by influencers using this feature, they will be able to see the reach and engagement of the posts and for Instagram stories they will be able to see how many people reply, tap forward or exit the post. Brands can also approve who they want to create sponsored content for them
In other social media news…
Paperchase apologises for newspaper ad after social media backlash
- The stationary retailer bowed to pressure from social media users this week who criticised the firm for advertising on the front of the Daily Mail
- Following the latest instalment of the ‘Stop Funding Hate’ campaign on Twitter, the firm apologised to its customers on social media following the front page advert offering free wrapping paper at its stores
- It is just the latest story about firms reacting to the views to social media users with other examples including Kendall Jenner and THAT Pepsi advert and possibly the most ill-thought-out advert by Dove causing a race row after a black woman’s skin seemingly becoming white after using the bath products *face palm*
Online users love to read about themselves (*news flash*)
- Earlier this week, a Facebook friend reminded us of this article about the most popular three-word headline phrases used on Facebook
- Phrases including ‘This is why’, ‘Can we guess’ and ‘…shocked to see…’ came out top following the research by BuzzSum
- What this means for businesses is less generalised headlines and more targeted headlines on social media such as ‘This is why you need to buy this top’ or ‘Can we guess when you last bought a new sofa?’ because it makes the reader think and it can subliminally become a call to action
And in other news…
- An animal shelter was decorated like Hogwarts to help some cute but unloved dogs find new forever homes…
