Weird Fish clothing reports 8.3 per cent increase in retail sales

Clothing brand Weird Fish has announced that its like-for-like retail sales in the first four months of 2015 were 8.3 per cent ahead of 2014.  The news coincides with the opening of a new store in York, the company’s 12th retail store.

Ecommerce sales, not included in the above figures, increased by 45 per cent in same period, and now represent 39 per cent of combined retail and ecommerce sales (last year: 32%).

Commenting on the figures, John Stockton, managing director of Weird Fish, said: “Our new products this season, in both menswear and womenswear, have been enormously successful, and it is clear that new and existing customers alike are appreciating our distinctive and relaxed designs.

“We are very excited to be opening a new store in York, where we already have many customers and, combined with our new website, which launched in November, reflect the continued growth and success of the Weird Fish brand.”

The new Weird Fish is located at 36 Stonegate, York, and opens on Thursday May 7.

Weird Fish clothing reports a successful spring season in the south

 

Clothing brand Weird Fish has seen its best spring season to date, announcing that its like-for-like retail sales in April 2015, were 16 per cent ahead of April 2014 nationally.

In the south, sales for the Weird Fish SS15 collection in Beales of Bournemouth and Poole have been brisk, while the retail store in Weymouth has had a bumper season so far, with sales up 21 per cent on last year. Weird Fish also opened a womenswear concession in Goulds of Dorchester in March and has experienced double the sales that were expected.

The company exhibited at the inaugural Poole Harbour Boat Show in early May and received a great response from Dorset residents and holidaymakers alike. The company will also exhibit at the Dorset Seafood Festival in July; an event it has supported for the past five years.

Commenting on the figures, John Stockton, managing director of Weird Fish, said: “Our new products this season, in both menswear and womenswear, have been enormously successful and delivered in time for the great early spring weather. It is clear that new and existing customers alike are appreciating our distinctive and relaxed designs. “

He added: “Our product is very much geared to the holiday retail market, so in addition to the new concession in Goulds of Dorchester, we’ve also just opened our 12th retail store in York; another key holiday retail area. This, combined with our new website, which launched in November, reflects the continued growth and success of the Weird Fish brand.”

Weird Fish boasts 12 branded stores and more than 400 stockists, including Debenhams, Cotswold Outdoor and Blacks Leisure.  For more information, visit www.weirdfish.co.uk or call 01242 539535.

Weird Fish makes shopping for dads easier this Father’s Day

 

 

Everyone knows that dads are impossible to shop for, so with Father’s Day just around the corner (Sunday June 21), Cotswold-based clothing company Weird Fish has taken the hard work out of shopping, offering a choice of gifts and menswear ideal for every sort of dad.

With options for outdoorsy dads, dapper dads, no-nonsense dads, rock star dads and even the young at heart, the brand’s SS15 menswear collection includes weekend essentials such as polo and checked shirts, board shorts, cargo pants, chinos and soft knits in a mixture of pastel and primary colours. The brand has also created a new range of t-shirts, featuring colour-pop graphics designed by artists.

For foodie chaps, Weird Fish has launched a limited edition barbeque apron, while happy campers will enjoy drinking from a classic enamel camping mug, or sheltering from inevitable summer downfalls under an umbrella, featuring the brand’s famous logo. The menswear range also features plenty of accessories, including wallets, socks, bags, umbrellas and headwear.

John Stockton, Weird Fish managing director, said: “You can only buy one man so many golf balls, so we’ve decided to give sons, daughters and wives a helping hand this Father’s Day, by clearly categorising our menswear range into lifestyle types, with some great gift ideas for dads. Weird Fish is a lifestyle brand. We’re interested in the way people live, not fashion fads.”

To choose the perfect gift for Dad this Father’s Day, visit www.weirdfish.co.uk/c/gifts. Weird Fish also boasts 12 branded stores and more than 400 stockists, including Debenhams, Cotswold Outdoor and Blacks Leisure.

Weird Fish launches its spring/summer ’15 clothing range

 

 

Cotswold-based clothing company Weird Fish has launched its SS15 collection, just in time for spring. The comfortable, easy-to-wear range of clothing features weekend essentials such as harem pants, tunic tops, printed shorts and maxi-dresses for women and board shorts and polo shirts for men, in a mixture of pastel and primary colours.

Taking inspiration from its rural heritage, designs are beachy and relaxed with a nod to coast and country living.  With the unpredictable English weather in mind, the collection also includes spring to summer transitional items such as waterproof jackets in colour-pop hues and light knitwear.

In addition, Weird Fish has developed its signature textured Macaroni™ sweatshirt to produce MacActive; a new activewear range. This features the same iconic design made with a more breathable, lighter-weight fabric, new branding and active fit panels.

John Stockton, managing director at Weird Fish, said: “The new SS15 womenswear range is packed full of go-to items for wearing on any occasion – whether it’s a day at the beach, a family barbeque, a garden party or just throwing on to pick the kids up from school.”

He added: “We are very excited to have expanded our offering to incorporate MacActive; our durable and effective activewear. It’s selling like hotcakes and gives our customers the opportunity to wear Weird Fish, whatever the activity.”

Since launching back in 1993, the Weird Fish Spring/Summer ’15 collection is readily-available both in-store and online, with prices ranging from £13 – £99. For more information, visit www.weirdfish.co.uk or call 01242 539535.

Weird Fish launches retail store in York

Cotswold-based clothing brand Weird Fish will open its 12th retail store on Thursday 7 May within York’s prime retail district of Stonegate, one of the most attractive and architecturally-varied streets in the city.

Situated adjacent to White Stuff and The Body Shop and in close proximity to The White Company, Whistles, Jigsaw and Joules, the new store was previously a jewellery shop and covers a ground floor sales area of approximately 800 square ft.

As one of the UK’s favourite lifestyle leisure brands, many Weird Fish stores are located in popular holiday destinations including Dorset, Devon, Cornwall and Bath. The opening of the York store will coincide with the start of the brand’s busy holiday retail season.

Weird Fish’s SS15 range comprises everything the brand is loved for, including its instantly recognisable Macaroni sweatshirt, in addition to fresh and colourful weekend wear such as harem pants, tea dresses and tunic tops.

John Stockton, managing director at Weird Fish, said: “We believe the York store will be a great addition to our portfolio of stores and stockists. While there are already Weird Fish shops in Lincolnshire, Castleford in West Yorkshire and Livingston in Scotland, we’re very excited to be expanding our reach in the north.”

The new store opens at 36 Stonegate, York on Thursday 7 May. For more information about Weird Fish, please visit www.weirdfish.co.uk or call 01242 539535.