Case study: Paultons Park
Pulling in parents with with strong media coverage
Background
Paultons Park has grown dramatically in scope from a small, family-owned Hampshire theme park to a global success following the introduction of the world’s first Peppa Pig World in 2011, welcoming more than 1 million visitors a year.
The Park has been ranked number one in the UK by Tripadvisor for the last five years - an accolade unmatched by any other theme park - and is currently ranked eighth in the world.
Brief
Paultons invited Liz Lean PR to pitch for its PR retainer in 2013. Following the launch of Peppa Pig World, it was looking for an agency to generate creative ideas for media coverage:
- Maintaining momentum in on and offline media
- Continuing to position Paultons Park as a national theme park leader
- Managing a programme of journalist and celebrity visits
- Managing a press office function
- Managing launch events
Results
LLPR has achieved consistently high levels of positive national and regional media coverage since its appointment to Paultons Park, launching a number of new additions to the park including its 4D cinema, schools attraction Professor Blast’s Learning Lab, and the Park's themed worlds of Critters Creek, Little Africa, Lost Kingdom, and most recently Tornado Springs.
We average more than fifty pieces of media coverage every month with an average targeted total monthly reach of over 30 million, including regular on and offline coverage from national targeted newspapers, radio, and television broadcast.
In addition, we manage the Park's social media influencer programme, sourcing consistently high quality partnerships, as well as handling celebrity management and liaison for the many national and international household names who visit the Park with their families.
events
media relations
social media
