Case study: Passenger

Building purpose-driven presence for tech PR in the transport sector


Passenger Technology Group is a UK based public transport app provider, delivering mobile apps, website and voice platforms for operators, authorities and cities.

The company helps large and small transport operators with their digital transformation through a suite of digital services, including mobile ticketing, journey planning, timetabling and real-time journey tracking.


Passenger Technology Group appointed LLPR in 2020 to help launch its new, affordable digital product for smaller transport operators, myTrip.

Following a successful consumer and B2B launch, LLPR’s remit was increased, to create success for the following objectives:


  • be the preferred choice as a leading transport-tech provider
  • enhance its reputation as a marketing-leading transport solutions provider
  • build and share awareness amongst consumers to increase app downloads and ticket sales
  • support and promote wider transport initiatives to further brand reputation


During our work with Passenger Technology, the company grew to become the UK’s top-rated transport app provider.

We implemented a holistic strategy which explored multiple PR strands, from corporate profiling and speaker opportunities, awards, social media support, and client partnerships. The company’s sustainable and purpose-driven angle became a strong news angle for us to drive consumer adoption.

  • 94 pieces of coverage achieved in 2021 across national trade and regional titles
  • 1.5m reach
  • 465 brand mentions
  • 29 backlinks to Passenger’s website
  • Average 96% of coverage featured key messages
  • Average 85% of coverage included quotes from Passenger spokespeople
  • 100% positive sentiment
  • Secured 10 interview and speaker opportunities for Passenger spokespeople including:
  • DfT linked, Smartex TCF20 Virtual Conference
  • TribeTech podcast
  • Evolve To Succeed podcast
  • Connecting The Southwest roundtable
  • BCP Business Festival
  • Helped Passenger get shortlisted for four awards in 2021 through developing highly engaging entries, with a gold win secured for myTrip at the UK App Awards and Passenger named a winner within the ‘Dorset Cluster’ at the Tech South West Awards
  • Helped Passenger take myTrip to the next level by driving total ticket revenues of over £600,000, signing up over 50 operators and over 50,000 monthly active users in just 12 months