Case study: Mordan Sindall
Laying the foundations for a fruitful partnership
Background
Morgan Sindall Investments is a leading UK construction and regeneration business with a turnover of £2.2 billion, employing over 8,000 people and operating in the public and commercial sectors. Its offering comprises affordable housing, construction, fit-out, infrastructure services, investments, professional services and urban regeneration.
Brief
LLPR was appointed to support Morgan Sindall Investment’s bid for the regeneration of Bournemouth Town Centre. Morgan Sindall had a very low awareness and profile in the area and required a fast-track route to positioning themselves as the best partner for what was at the time Bournemouth Borough Council.
Results
MSI successfully reached preferred bidder status within eight months and was ultimately appointed.
We know that these key relationships which we forged on their behalf resulted in endorsements by these key players and ultimately played a part in the local authority choosing Morgan Sindall as the most effective partner.
The new partnership organisation is now called Bournemouth Development Company (BDC) and more than 16 council assets are now being developed as part of a major Bournemouth regeneration programme.
Since our initial work on this major project, LLPR has remained the PR partner for BDC and has provided subsequent stakeholder engagement support for The Citrus Building in Bournemouth town centre, West Cliff Mansions and now a central and high-profile development, Bournemouth Winter Gardens.
stakeholder engagement
