Sarah Raven

Case study: Sarah Raven

Growing audiences across gardening, food, and lifestyle sectors


Sarah Raven is the UK’s leading D2C gardening business that sells plants, bulbs, seeds and the tools to support planting as well as hardware and gardening related gifts.

The business has been growing at over 20% per year since its inception in 2008 but has more than doubled in size since the start of the pandemic.

The brand is on a trajectory to become a household name and dominate the UK’s gardening retail market. The business champions the message that gardening brings people joy.


Sarah Raven first approached LLPR in late 2020 to assist with the launch of the brand’s first podcast, ‘grow, cook, eat, arrange’. Following an incredibly successful podcast launch that gained excellent media interest and as a result hit the number one spot in the charts only weeks after launching, LLPR was retained by the brand to maintain and build on the momentum built.

LLPR was tasked to:

  • Provide strategic direction and counsel for Sarah Raven’s PR activity
  • Build relationships with new editors and journalists
  • Secure product placement opportunities
  • Build brand awareness and identity through earned media
  • Maintain interest in the podcast and engaging new listeners

LLPR’s input into the brand’s PR function led to a 10% increase in organic online presence and brand mentions over the course of the year, with valuable peaks in activity during critical Spring/Summer and Autumn/Winter periods.


  • Over 210 million consumers reached
  • Over 200 links to the Sarah Raven website secured
  • Over 600 items of coverage achieved
  • Equal split of online and print coverage secured, in line with targets
  • Pre-podcast PR drove 10,000 listeners to stream the podcast trailer
  • Analytics demonstrated that press drove readers to later search for and stream ‘grow,cook, eat, arrange’
  • 41% of coverage included a brand image building recognition and awareness
  • Increase in inbound enquiries from journalists requesting commentary from Sarah Raven demonstrating increase in trust and awareness
  • Balanced mix of product placement, feature and interview coverage
  • Majority of online coverage secured on sites with a good or better domain authority, increasing Sarah Raven’s SEO visibility

‘It’s been fantastic working with you.  You’ve such a breadth of knowledge throughout LLPR and helped us last year to achieve coverage beyond our expectations!’

Charlotte Lawrence

Campaign Manager, Sarah Raven


Case study: Passenger

Building purpose-driven presence for tech PR in the transport sector


Passenger Technology Group is a UK based public transport app provider, delivering mobile apps, website and voice platforms for operators, authorities and cities.

The company helps large and small transport operators with their digital transformation through a suite of digital services, including mobile ticketing, journey planning, timetabling and real-time journey tracking.


Passenger Technology Group appointed LLPR in 2020 to help launch its new, affordable digital product for smaller transport operators, myTrip.

Following a successful consumer and B2B launch, LLPR’s remit was increased, to create success for the following objectives:


  • be the preferred choice as a leading transport-tech provider
  • enhance its reputation as a marketing-leading transport solutions provider
  • build and share awareness amongst consumers to increase app downloads and ticket sales
  • support and promote wider transport initiatives to further brand reputation


During our work with Passenger Technology, the company grew to become the UK’s top-rated transport app provider.

We implemented a holistic strategy which explored multiple PR strands, from corporate profiling and speaker opportunities, awards, social media support, and client partnerships. The company’s sustainable and purpose-driven angle became a strong news angle for us to drive consumer adoption.

  • 94 pieces of coverage achieved in 2021 across national trade and regional titles
  • 1.5m reach
  • 465 brand mentions
  • 29 backlinks to Passenger’s website
  • Average 96% of coverage featured key messages
  • Average 85% of coverage included quotes from Passenger spokespeople
  • 100% positive sentiment
  • Secured 10 interview and speaker opportunities for Passenger spokespeople including:
  • DfT linked, Smartex TCF20 Virtual Conference
  • TribeTech podcast
  • Evolve To Succeed podcast
  • Connecting The Southwest roundtable
  • BCP Business Festival
  • Helped Passenger get shortlisted for four awards in 2021 through developing highly engaging entries, with a gold win secured for myTrip at the UK App Awards and Passenger named a winner within the ‘Dorset Cluster’ at the Tech South West Awards
  • Helped Passenger take myTrip to the next level by driving total ticket revenues of over £600,000, signing up over 50 operators and over 50,000 monthly active users in just 12 months

Case study:

Guiding a hungry eCommerce startup to success as the UK’s most trusted marketplace


Since its inception in 2016, has existed to disrupt the status quo around eCommerce, taking on the industry giants that currently dominate the market.

With its ‘level playing field’ offering, OnBuy has now attracted more than 7,000 retailers, hosting over 36 million products on the platform. Built on a foundation of trust and transparency, OnBuy vows never to compete with its retailers, simply offering a fairer marketplace to host well-known brands both big and small at great prices.


OnBuy appointed Liz Lean PR at a critical moment in its scale-up journey. Founder and CEO Cas Paton was preparing to seek significant investment to take the online marketplace to the next level. In order to secure the desired investment, OnBuy needed to be a known entity among consumers, retailers, business peers and critically, investors.

LLPR was tasked with:

  • Developing OnBuy’s brand reputation and credibility
  • Creating widespread consumer awareness 
  • Raising Cas Paton’s professional profile
  • Supporting retailer awareness and signups
  • Support on development of brand messaging
  • Strategic guidance on development of internal PR team


During our project, OnBuy grew to become the UK’s fourth biggest marketplace, with only Amazon, eBay and Etsy ahead.

OnBuy also became the UK’s most trusted marketplace with a TrustPilot score of 4.7 / 5.

LLPR’s strategic mix of activity supported the business through a fast scale-up and investor rounds and included:

    • Reached over 28 million readers in 6 months alone from Jan to June 2021
    • Secured over 150 pieces of coverage in target publications in just 6 months
    • PR helped to achieve OnBuy’s largest investment to date; £35m in its Series A+ funding round
    • Awards : Five entered, two finalists, two won
    • Over 20 thought leadership/interview opportunities for Cas Paton
    • Over the course of six months, saw a 300% increase in retailers joining the platform as a result of regular trade media coverage
    • Positive coverage and industry reputation attracted C-suite level talent
    • Stakeholder introduction led to a £125,000 investment in OnBuy
    • Highly skilled internal PR team recruited, with LLPR providing high-level recruitment counsel
    • Stakeholder introductions aided securing new HQ premises
    content creation
    media relations
    stakeholder engagement

    Morgan Sindall

    Case study: Mordan Sindall

    Laying the foundations for a fruitful partnership


    Morgan Sindall Investments is a leading UK construction and regeneration business with a turnover of £2.2 billion, employing over 8,000 people and operating in the public and commercial sectors. Its offering comprises affordable housing, construction, fit-out, infrastructure services, investments, professional services and urban regeneration.


    LLPR was appointed to support Morgan Sindall Investment’s bid for the regeneration of Bournemouth Town Centre. Morgan Sindall had a very low awareness and profile in the area and required a fast-track route to positioning themselves as the best partner for what was at the time Bournemouth Borough Council.


    MSI successfully reached preferred bidder status within eight months and was ultimately appointed.

    We know that these key relationships which we forged on their behalf resulted in endorsements by these key players and ultimately played a part in the local authority choosing Morgan Sindall as the most effective partner.

    The new partnership organisation is now called Bournemouth Development Company (BDC) and more than 16 council assets are now being developed as part of a major Bournemouth regeneration programme.

    Since our initial work on this major project, LLPR has remained the PR partner for BDC and has provided subsequent stakeholder engagement support for The Citrus Building in Bournemouth town centre, West Cliff Mansions and now a central and high-profile development, Bournemouth Winter Gardens.

    stakeholder engagement
    media relations

    Royal Caribbean

    Case study: Royal Caribbean

    Building positive local sentiment


    Royal Caribbean was launched in 1969 and is currently the world’s second-largest cruise liner operator.  The company has debuted countless industry firsts, such as rock climbing, ice staking and surfing at sea, to expand its luxury appeal, and sails to some of the world’s most popular destinations.


    Liz Lean PR was appointed by Royal Caribbean International to manage the firm’s stakeholder and community engagement project in Southampton off the back of relationship and reputation issues among regional media in the county.

    We were tasked with changing and improving public sentiment and community buy-in.


    Through a strategic programme of stakeholder and media activity, LLPR quickly began to gain momentum. A big win was the celebration of the return of the Independence of the Seas to Southampton in local media, and an increase in positive public sentiment from communities.

    In six months alone, LLPR achieved 135 pieces of positive print and online coverage with a reach of 19,656,518 across the south

    This included two extended articles about the Independence of the Seas shakedown cruise.

    Broadcast coverage achieved on BBC South Today by Paul Clifton touring Independence of the Seas.

    Extensive coverage achieved of the Independence of the Seas shakedown cruise across local radio networks.

    stakeholder engagement
    social media
    media relations