LLPR’s input into the brand’s PR function led to a 10% increase in organic online presence and brand mentions over the course of the year, with valuable peaks in activity during critical Spring/Summer and Autumn/Winter periods.

• Over 210 million consumers reached
• Over 200 links to the Sarah Raven website secured
• Over 600 items of coverage achieved
• Equal split of online and print coverage secured, in line with targets
• Pre-podcast PR drove 10,000 listeners to stream the podcast trailer
• Analytics demonstrated that press drove readers to later search for and stream ‘grow,cook, eat, arrange’
• 41% of coverage included a brand image building recognition and awareness
• Increase in inbound enquiries from journalists requesting commentary from Sarah Raven demonstrating increase in trust and awareness
• Balanced mix of product placement, feature and interview coverage
• Majority of online coverage secured on sites with a good or better domain authority, increasing Sarah Raven’s SEO visibility

During our work with Passenger Technology, the company grew to become the UK’s top-rated transport app provider.

We implemented a holistic strategy which explored multiple PR strands, from corporate profiling and speaker opportunities, awards, social media support, and client partnerships. The company’s sustainable and purpose-driven angle became a strong news angle for us to drive consumer adoption.

• 94 pieces of coverage achieved in 2021 across national trade and regional titles
• 1.5m reach
• 465 brand mentions
• 29 backlinks to Passenger’s website
• Average 96% of coverage featured key messages
• Average 85% of coverage included quotes from Passenger spokespeople
• 100% positive sentiment
• Secured 10 interview and speaker opportunities for Passenger spokespeople including:
• DfT linked, Smartex TCF20 Virtual Conference
• TribeTech podcast
• Evolve To Succeed podcast
• Connecting The Southwest roundtable
• BCP Business Festival
• Helped Passenger get shortlisted for four awards in 2021 through developing highly engaging entries, with a gold win secured for myTrip at the UK App Awards and Passenger named a winner within the ‘Dorset Cluster’ at the Tech South West Awards
• Helped Passenger take myTrip to the next level by driving total ticket revenues of over £600,000, signing up over 50 operators and over 50,000 monthly active users in just 12 months

During our project, OnBuy grew to become the UK’s fourth biggest marketplace, with only Amazon, eBay and Etsy ahead.

OnBuy also became the UK’s most trusted marketplace with a TrustPilot score of 4.7 / 5.

LLPR’s strategic mix of activity supported the business through a fast scale-up and investor rounds and included:

• • Reached over 28 million readers in 6 months alone from Jan to June 2021
  • Secured over 150 pieces of coverage in target publications in just 6 months
  • PR helped to achieve OnBuy’s largest investment to date; £35m in its Series A+ funding round
  • Awards : Five entered, two finalists, two won
  • Over 20 thought leadership/interview opportunities for Cas Paton
  • Over the course of six months, saw a 300% increase in retailers joining the platform as a result of regular trade media coverage
  • Positive coverage and industry reputation attracted C-suite level talent
  • Stakeholder introduction led to a £125,000 investment in OnBuy
  • Highly skilled internal PR team recruited, with LLPR providing high-level recruitment counsel
  • Stakeholder introductions aided securing new HQ premises

MSI successfully reached preferred bidder status within eight months and was ultimately appointed.

We know that these key relationships which we forged on their behalf resulted in endorsements by these key players and ultimately played a part in the local authority choosing Morgan Sindall as the most effective partner.

The new partnership organisation is now called Bournemouth Development Company (BDC) and more than 16 council assets are now being developed as part of a major Bournemouth regeneration programme.

Since our initial work on this major project, LLPR has remained the PR partner for BDC and has provided subsequent stakeholder engagement support for The Citrus Building in Bournemouth town centre, West Cliff Mansions and now a central and high-profile development, Bournemouth Winter Gardens.

Through a strategic programme of stakeholder and media activity, LLPR quickly began to gain momentum. A big win was the celebration of the return of the Independence of the Seas to Southampton in local media, and an increase in positive public sentiment from communities.

In six months alone, LLPR achieved 135 pieces of positive print and online coverage with a reach of 19,656,518 across the south

This included two extended articles about the Independence of the Seas shakedown cruise.

Broadcast coverage achieved on BBC South Today by Paul Clifton touring Independence of the Seas.

Extensive coverage achieved of the Independence of the Seas shakedown cruise across local radio networks.