Episode show notes

The unique elements that make Darts Farm such a pillar come from their dedication to championing local food and drink, an aspect driven by the family business behind it.

On this week’s episode of It Runs In The Family, we hear how Michael Dart and his son, George, are carrying forward a business that shares not only their family name, but their commitment to supporting the community around them, both geographically and to their fellow local suppliers & producers.

This episode covers:

  • Small businesses’ power to beat adversity by engaging survival mode
  • Whether having a family member as your boss adds or alleviates pressure
  • Creating & working with similar local producers, seeing them as friends rather than competitors
  • How Darts Farm has thrived through the pandemic and grown the reputation of local produce
A graphic with Robin, Judy and Ollie.

Episode highlights

“I’d grown up in a business where it’s all about relationships. It’s all about the people behind the food and the role that food plays in the community, and producing healthy foods in a sustainable way. So I always thought growing up that I’d head off and do something else, but actually I knew deep down that the business kind of draws you back.” – 7:10 – George Dart

“It’s not like when I came home our relationship changed, or the way that we interact changed, it’s just evolved. We’re lucky really to work really, really well together, we get on, and we’ve got the same goals in mind.” – 21:35 – George Dart

“The hardest thing I think, for a child in a family business, is that there isn’t necessarily a vacancy at the right time. So George came back and did dog’s body jobs, and has always been highly respected in the business actually, as one of the boss’s children who does all the dog’s body jobs.” – 28:15 – Michael Dart

“We don’t see other farm shops as competition, we see them as friends because they’re doing the same job we’re doing, and they’re helping to keep the small producers going. If you ask small producers what they need, they need vibrant people to sell their products.” – 35:10 – Michael Dart

“I think that the business is the same and the culture is the same as it always has been. We’re really lucky to have a load of people who’ve worked for a long, long time, and they embody what Darts Farm is.” – 53:10 – George Dart

“I don’t think life is a race to see if you can achieve the biggest amount in the shortest period of time. I think we’ve done it in a way that feels good, it feels solid. I look backwards and I’m really proud of it, and I’m proud of the people that we have.” – 1:20:00 – Michael Dart

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