Episode show notes

When it comes to home decor, one should seldom skim on quality, and that passion seeps through every facet of Yester Home and its 2nd generation Managing Director, Edward Styles.

Sharing a glimpse into an entrepreneurial family in which he Co-Founded the business with his parents, Ed joins us on a heartwarming and homely episode of It Runs In The Family.

This episode covers:

  • The inception of Yester Home with Ed’s family’s entrepreneurial grounding
  • Working alongside parents and growing into leadership
  • Uplifting customer stories that drive the heart of Yester Home
  • Family values that thread throughout the business
    A graphic with Robin, Judy and Ollie.

    Episode highlights

    “We’re a very close family. I think a lot of people don’t have the kind of relationship with their parents and their family in general that we have. We’ve always helped each other out, and it hasn’t felt that difficult to be honest.” – 7:50 – Edward Styles

    “Dad actually ended up having a heart attack on Father’s Day. So that was quite an emotional time for us really. We then had to just say, ‘We’re gonna sort everything out for you, you’re not doing anything now’. ” – 8:45 – Edward Styles

    “The team all treat the business like it’s their own, which is so nice. It’s heartwarming for me that people care that much, as much as I do.” – 13:10 – Edward Styles

    “I’ve always seen my dad comment on quality so the quality for us has always been paramount. That’s like our core value really, the quality of the products, and that’s reflected in the feedback. ” – 20:40 – Edward Styles

    “The feedback is what drives us to be honest, as soon as we see an amazing review, it’s a little win for us. It’s what keeps driving us.” – 23:50 – Edward Styles

    “I don’t have one particular goal for the business, the end goal that I want to achieve. I just think we’ve got a good model at the minute, and if it carries on doing what it’s doing, then that’s enough for me.” – 35:30 – Edward Styles

    “I think communication is key. Even if you think you’re going to upset one another or are worried about your opinions, just just talk things out and just try and communicate things together as a family, and just listen to one another. ” – 41:30 – Edward Styles

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