I’ve scanned the latest news and updates in the social media world and here are the most important changes I’ve come across this week:

Successful social media campaign: #ThatsGold

  • Over the last few weeks, Coke’s #ThatsGold campaign has hit the social jackpot in support of the Olympics.
  • The Olympics has officially begun… which means the marketing scrabble around the Olympics has also begun.
  • Coke launched its #ThatsGold campaign with a global campaign featuring 79 athletes from around the world.
  • The campaign is global in print and TV, as well as social media. Coke is also running the #ThatsGold experience in the Olympic Park itself where visitors can enjoy a drink from a special gold aluminium bottle.

In other social media news…

 

Say hello to Instagram stories

  • Instagram Stories has been introduced, a brand new Instagram feature that lets you share moments from your day – and not just ones you want to store on your profile.
  • Photos / videos added appear in a slideshow format as ‘your story.’
  • The benefit is you don’t have to worry about over-posting. Photos and videos disappear after 24 hours and then won’t appear on your profile grid or in feed.
  • The stories will appear in a bar at the top of your Instagram home page. A colourful ring around someone’s profile photo means they’ve shared something new. You can swipe through that person’s stories but unlike regular posts, there are no likes or comments.
  • Sound familiar? Yes, remarkably similar in concept to Snapchat.
  • So when it comes to business, is it better to be on Snapchat, Instagram Stories or both? See photograph for further info.

 

Twitter releases new emojis for #Rio2016

  • To help users interact with the 2016 Rio Olympic Games, Twitter has launched hundreds of new emojis.
  • There are new flags which can be generated by tweeting one of the country initials. So for example if you tweet #GRE for Greece, this will trigger a new mini flag.
  • What’s more each sport has been assigned its own icon and #Gold, #Silver and #Bronze brings up mini medallions. If you want to see a gold wreath, just add #Olympics and if you want to see the new firework emoji, just add #OpeningCeremony.

LinkedIn and video

  • Starting with an invitation-only group of 500 LinkedIn ‘influencers,’ LinkedIn has started to roll out user-generated videos.
  • These chosen influencers will soon be able to post 30-second videos on the site and users who follow these top 500 influencers will see their video posts in their LinkedIn feed.

Image credit: https://later.com/blog/instagram-stories-or-snapchat-stories