I’ve scanned the latest news and updates in the social media world and here are the most important changes I’ve come across this week:

Successful social media campaign: #PokemonGo

  • Unless you’ve been living under a rock this week, you’ll probably have heard or noticed that people are out in their dozens playing the new Pokemon Go game on their phones. Just walk along the pavement and count how many people are playing. It’s nostalgia at its best!
  • Pokemon Go was unleashed in the UK earlier this week, a brand new mobile game which has swiftly become a phenomenon.
  • The app lets players roam a map using their phone’s GPS location data in order to catch Pokemon to train and battle.
  • The success has already added millions to the value of Nintendo, which part-owns the franchise. But what does it mean for social media? Earlier in the week #PokemonGo was trending on Twitter globally and according to App data provider, SensorTower, Pokemon Go users are currently spending 33 mins per day on the game as compared to Facebook’s 22 minutes a day, Twitter’s 17 minutes and Snapchat’s 18 minutes. The support of the game will result in higher engagement on social networks.

 

In other social media news…

 

Spurs reveal their new kit on Facebook Live

  • Tottenham Hotspur has made history, becoming the first top football club to unveil their new home kit using Facebook Live.
  • This 15-minute broadcast in real-time was shown on the club’s Facebook page and received a whopping 71,000 views within three hours of the video airing.
  • The football team used its social channels to drum up excitement for the live stream, with multiple reminders going out that the big reveal was at 8.45am.

 

Prince Harry takes HIV test live

  • Whatever next! Prince Harry broadcast live on the Royal Family’s Facebook page this week, taking an HIV test.
  • The video was viewed by 249,000 people and shared 1,450 times within two hours of it being uploaded.
  • Kensington Palace’s Twitter account also posted a link to the video on Twitter.
  • It has been described as “ground-breaking” by The Terrence Higgins Trust.

 

#PrayforNice and #Nice06