I’ve scanned the latest news and updates in the social media world and here are the most important changes I’ve come across this week:
Successful social media campaign: #SaySomethingNice
- Amazon Fashion has now launched its new #SaySomethingNice campaign.
- The campaign sees Amazon Fashion teaming up with influential fashion bloggers to encourage people to be kinder to each other on social media.
- It’s time to end such scrutiny!
- The video that launched the campaign used low production values to give a more authentic feel.
- According to Amazon Fashion content director, Instagram is the social site that shares the most #OOTD posts (82 million per day!)
In other social media news…
Brexit inspires Twitter engagement
- Using the hashtag #EUref when the polling stations opened, inspired over 6.4 million tweets according to data released by Twitter.
- Conversations peaked as Cameron made his departure speech outside Number 10, with tweets hitting a high of 13,300 every minute. Usage hit double its normal level.
- Twitter further revealed that it’s rare for the name of a county to trend in its own country, but on 24th June, ‘The UK’ was trending in the UK.
Microsoft buys LinkedIn for $26.2 billion
- Microsoft has bought out LinkedIn – but is it just a ‘data’ play?
- Microsoft CEO this week announced it’s about the coming together of the professional cloud and the professional network, but this week the news has flagged up that it could be a link to LinkedIn’s recent introduction of programmatic ad buying.
- Whatever the reason, this new partnership is surely tapping into sponsored content.
- Twitter has upped its creative game by adding a new Sticker tool to photos.
- Users will soon be able to browse rotating sets of stickers to enhance real-time conversations. There will be accessories, emojis and props to make photos more fun. They can be place anywhere on your photo.
- This new feature will be rolled out over the next few weeks on iOS and Android.