Image credit:Twitter

I’ve scanned the latest news and updates in the social media world and here are the most important changes I’ve come across this week:

Successful social media campaign: #SaySomethingNice

  • Amazon Fashion has now launched its new #SaySomethingNice campaign.
  • The campaign sees Amazon Fashion teaming up with influential fashion bloggers to encourage people to be kinder to each other on social media.
  • It’s time to end such scrutiny!
  • The video that launched the campaign used low production values to give a more authentic feel.
  • According to Amazon Fashion content director, Instagram is the social site that shares the most #OOTD posts (82 million per day!)


In other social media news…


Brexit inspires Twitter engagement

  • Using the hashtag #EUref when the polling stations opened, inspired over 6.4 million tweets according to data released by Twitter.
  • Conversations peaked as Cameron made his departure speech outside Number 10, with tweets hitting a high of 13,300 every minute. Usage hit double its normal level.
  • Twitter further revealed that it’s rare for the name of a county to trend in its own country, but on 24th June, ‘The UK’ was trending in the UK.


Microsoft buys LinkedIn for $26.2 billion

  • Microsoft has bought out LinkedIn – but is it just a ‘data’ play?
  • Microsoft CEO this week announced it’s about the coming together of the professional cloud and the professional network, but this week the news has flagged up that it could be a link to LinkedIn’s recent introduction of programmatic ad buying.
  • Whatever the reason, this new partnership is surely tapping into sponsored content.


Twitter stickers

  • Twitter has upped its creative game by adding a new Sticker tool to photos.
  • Users will soon be able to browse rotating sets of stickers to enhance real-time conversations. There will be accessories, emojis and props to make photos more fun. They can be place anywhere on your photo.
  • This new feature will be rolled out over the next few weeks on iOS and Android.