Image credit: Samuel Gibbs for the Guardian
I’ve scanned the latest news and updates in the social media world and here are the most important changes I’ve come across this week:
NOT so successful social media campaign: #Votin
- A social media campaign which launched this week to encourage youngsters to vote has flopped, branded ‘patronising.’
- Education Minister Sam Gyimah launched the #Votin campaign with London agency venturethree using jokes and video marketing to turn young voters into those fighting for EU membership.
- Sam Gyimah urged “the EasyJet generation” to be heard.
- Tory MP James Cleverly tweeted: “Clearly someone in their 50s came up with the #votin youth campaign.”
In other social media news…
Social media overtakes TV as news source
- A new report states that social media has overtaken television as young people’s primary source of news.
- The report was conducted for the Reuters Institute for the Study of Journalism.
- The trend is being driven by the increasing use of smartphones.
Facebook Messenger’s hidden football game
- Have you discovered the hidden football game within Facebook Messenger?
- You need to make sure you’re using the latest version of the dedicated Facebook Messenger app on either Android or iOS. Then, start a conversation with either a friend or group, send the football emoji (not a sticker) to the group or friend and then tap it – and the game begins.
- You have to keep the ball in the air by tapping it… addictive!