Clothing brand Weird Fish launched its first store in Carmarthen, Wales, with a grand opening event last week.

Artist Julia Gash joined Weird Fish for the opening of the new store and created a large canvas featuring points of interest from all over Wales, live in store. Julia asked shoppers what their favourite thing about the area was and used their answers as inspiration for the canvas. A kids’ corner was set up for children to enjoy drawing their own Carmarthen designs and to show to Julia for further inspiration.

Weird Fish handed out free Wales tote bags as designed by Julia, with every purchase. The clothing brand also handed out free popcorn to shoppers from Café Bon Bon and welcomed some four legged friends into the dog-friendly store.

The store, based in Merlin’s Walk, has a bright and contemporary design, created to feel like it is bringing the outdoors indoors, with elements of greenery splashed throughout. It’s the third store to open with the brand’s new design and store format.

Amanda Breen, store manager at the Weird Fish Carmarthen store, said: “The opening party was a fantastic success. The locals were delighted to have a Weird Fish store in Wales as many are already loyal customers, with many commenting that this new store is exactly what the town needs and will help give visitors another reason to visit.”

John Stockton, managing director at Weird Fish, said: “We’re really proud of our new store format; it’s a real move on for us and we’re pleased to have opened in one of the oldest towns in Wales.”

Weird Fish boasts 14 branded stores and all items are available online