Clothing brand Weird Fish has confirmed its support for the Sandford Parks Lido in Cheltenham for a second year running.

Weird Fish, which is based in Cheltenham, is supporting the Sandford Parks Lido 2017 spring and summer season, which opened to the public on Friday, April 14. The clothing brand will be providing staff uniforms to the leisure facility, comprising of dual branded polo shirts and sweatshirts in the traditional red and yellow lifesaving colours.

As part of its support, Weird Fish will be supporting the events programme, providing prizes for the Cheltenham Triathlon, Devil’s Aquathon and a selection of 2k swims. The Cheltenham Triathlon takes place on Sunday September 10, consisting of 10 lengths in the Lido’s 50-metre outdoor swimming pool, followed by a 2.5km run and then 13km cycle ride in the picturesque Cotswold hills. Weird Fish is also sponsoring the Devil’s Aquathon, a tough running and swimming challenge for competitors aged 19 and above, takes place on Sunday October 8.

Dan Marsland, marketing manager at Weird Fish, said: “We’re delighted to be supporting the uniforms for a second year running and look forward to sponsoring another fantastic programme of events for 2017. Whether it’s a relaxed family day out or training for events, the Lido is a haven for thousands of people every year.”

Sandford Parks Lido, operated by the charitable trust Sandford Lido Limited, is one of the largest outdoor swimming pools in the UK. The leisure facility is located in the landscaped gardens of Cheltenham.

Iain Barton from Sandford Parks Lido, said: “As a charitable, not for profit organisation we depend heavily on the support of local businesses and we wish to extend our thanks to Weird Fish for its continued support. The uniforms they provided us with last year were perfect for keeping staff warm and dry; we look forward to wearing the durable outfits they are providing us with this year.

“Our outdoor pool is being open for a full six months again this year following the record breaking 2016 season and we have again employed a large lifeguard team. The uniforms provided by Weird Fish are an important distinguishing feature.”

Weird Fish boasts 13 branded stores across the country and nationwide stockists. For more information, visit