Cheltenham-based clothing brand Weird Fish has confirmed its support for the Sandford Parks Lido in Cheltenham for a third year running.

Weird Fish is helping to provide 55 Lido staff with uniforms that include dual branded polo shirts and sweatshirts in the traditional distinctive red and yellow lifesaving colours, also featuring Weird Fish’s new logo.

As part of its support, Weird Fish is supporting the events programme, providing prizes for the Cheltenham Triathlon, Mira Showers Triathlon, Devil’s 2k swim, Pied Piper Junior Aquathon and GE Aviation Aquathon. The Pied Piper Junior Aquathon takes place on Saturday June 30, designed for children aged 8 to 16. The Aquathon comprises a swim in the heated main pool of the Lido followed by a run around Sandford Park. The Cheltenham Triathlon takes place on Sunday September 9, consisting of 10 lengths in the Lido’s 50-metre outdoor swimming pool, followed by a 13km cycle ride in the picturesque Cotswold Hills and then a 2.5km run.

Dan Marsland, marketing manager at Weird Fish, said: “We have a great working relationship with Sandford Parks Lido and we’re really pleased to be working with them for a third year running. Whether it’s a relaxed family day out or training for events, the Lido is a haven for thousands of people every year.”

Sandford Parks Lido, operated by the charitable trust Sandford Lido Limited, is one of the largest outdoor swimming pools in the UK. The leisure facility is located in the landscaped gardens of Cheltenham.

Cathryn Fry, marketing manager at Sandford Parks Lido, said: “As a charitable, not for profit organisation we depend heavily on the support of local businesses and we wish to extend our thanks to Weird Fish for its continued support.

“The uniforms they have provided our staff with are perfect for keeping warm and dry and we are very grateful to be able to provide our large lifeguard team with such distinguishable clothing.”

Weird Fish boasts 15 branded stores across the country and nationwide stockists. For more information, visit