Popular lifestyle and leisurewear clothing brand, Weird Fish, is excited to celebrate its 25th anniversary.
The Weird Fish story began in October 1993, inspired after a walk along a coast path in Cornwall. The brand set out with a simple mission, to produce well-priced, well made and distinctive clothes that become instant feel-good favourites.
Twenty five years later, Weird Fish is proud to still have the same founding values at its core, creating easy-going clothes that evoke that forever weekend feeling, reflected in its strapline ‘Wear the Weekend.’
The original brand concept was based on artist T-shirts, after discovering a unique airbrushing technique. There was a rising demand for the original designs featuring the ‘Weird Fish’ and from this, the brand was born. Weird Fish’s artist T-shirts remain as popular as ever, and the series of limited edition charity T-shirts, designed exclusively for the RSPB and Battersea, are particularly popular with the brand’s loyal customers.
Weird Fish is renowned for its Macaroni™ sweatshirt range, which uses a triple-twist yarn, originally discovered in Turkey. The Macaroni has been with Weird Fish since the brand’s beginning and is still its most popular range, loved for its quality, comfort and individuality.
The brand’s headquarters is based in Gloucestershire, with 15 own stores, 20 concessions and over 400 wholesale stockists spread across the country. The whole range is also available from an easy-to-navigate website, with an integrated FitFinder.
To celebrate its 25th anniversary, Weird Fish will be promoting its ‘new’ heritage Macaroni range. Classic Macaroni styles such as the Cruiser will return, showcasing original designs, including the return of the much-loved metal fish zip pulls, and all at 1993 prices.
In addition to the heritage Macaroni range, Weird Fish is pleased to immortalise its classic logo on several retro print T-shirts, ‘Big Bang’ and ‘Evolution’ which will be available online throughout November to celebrate the brand’s anniversary.
John Stockton, managing director at Weird Fish, commented: “This very special anniversary is all about celebrating our heritage and the designs that made us who we are. We are really proud to champion the Macaroni range and we have gone back to basic with our classic heritage designs and brought back our much-loved metal fish bones zip pull.
“We’re so proud to have reached our 25th year and we’d like to thank all of our loyal customers and hardworking staff for helping us get to where we are today.”
Devoted Weird Fish fans can visit the brand’s social media pages to enter a competition to find out who has the oldest T-shirt. The winner will get the age of the T-shirt in T-shirts.
- 1993 – Weird Fish discovered a great airbrushing technique to create its first T-Shirt. 25 years later, the artist T-Shirts are still as popular as ever.
- 1994 – Using a neglected collection of knitting machines, Weird Fish crafted a unique, slow-spun, triple-twist fabric, which looks like its namesake. This was the year the iconic Weird Fish Macaroni™ was born.
- 2005 – While most fish were still swimming away from ‘the Net,’ Weird Fish thought it was about time to get online.
- 2006 – The first Weird Fish shop opened. There are now 15 Weird Fish shops dotted around the UK.
- 2011 – The ‘Weird & Wonderful’ Tour hit the road, visiting mainstream and slightly more out of the ordinary festivals with great show offers, competitions and giveaways.
- 2014 – Weird Fish’s Macaroni™ range turned 20. Weird Fish designers constantly evolve its exclusive, iconic fabric so that customers can enjoy new additions each season.
- 2015 – Weird Fish created an exclusive range of artist T-Shirts to launch a partnership with the RSPB, with profits going directly to the charity.
- 2018 – To celebrate Weird Fish’s 25th anniversary, the logo was refreshed and the brand had a little makeover, still keeping the famous fish bones.
Weird Fish has 15 branded stores across the country and the full range is also available online from www.weirdfish.co.uk.