The latest (RAJAR) independent audience research has revealed that Wave 105 is still the most popular local station in the south, retaining its position as the commercial radio market leader.

Wave 105 has 400,000 people tuning in for an average of 9.9 hours, delivering 3,950,000 total listening hours; 79 per cent greater total listening hours than its nearest commercial competitor.

Commenting on the latest set of figures, Wave 105’s managing director Martin Ball said: “We are delighted that Wave 105 remains the most popular local station in our region, which we feel is driven by our intuitive grasp of life in the south.”

Wave 105 continues to create its award-winning programming content locally. This commitment combined with a skilfully blended mix of popular music, essential news and information delivered by an engaging on-air team creates a winning formula, making the station the most popular choice for listeners in the region.

Martin adds: “Through constantly evaluating, refining and evolving our services, we can deliver targeted, relevant and compelling on-air, digital and listener engagement experiences that consistently touch and connect with the lives of people in our region.

“To our listeners, thank you for continuing to tune in and engage with us to make us your very own local station. If you aren’t a listener, why not give us a try to hear what you’ve been missing!”

By investing in a diverse and high profile marketing strategy, the radio station remains highly visible in the market.

For further information please visit: