John Corderory of Breeze Volkswagen with Stephanie the Manager of Synergy Blandford Salon, Natalie the Manager of Synergy on Parr Street and Alistair Knott of Sibbett Gregory.

The team at Poole-based Synergy Hairdressing are celebrating following their award win for ‘Best Facebook Marketing’ at the annual Top of the Shops (TOTS) event.

Now in its eighth year, the TOTS awards (sponsored by Sibbett Gregory and Breeze Volkswagen) celebrate the hard work, innovation and dedication of Poole’s retail stars.

Salon owner, Colina Currell, said: “We are living in a digital age and we realise more than ever that our customers are requiring us to interact with them via social media channels.

“Facebook is a great tool for us, we love showcasing what we can do for our clients and potential clients via this medium.

 “Over this past year, our team has been working exceptionally hard to build our Facebook followers and to make our content as engaging and interesting as possible for them. So when we heard we had won an award for Facebook Marketing at TOTS we were absolutely thrilled!”

Hannah Mayo, Poole town centre manager, said: “This particular award was judged by the amount of posts the Synergy team had made on their Facebook page within a certain time period. The judges also looked at the type of posts that were made, for example, the mix of social and professional posts, of which Synergy had a fantastic mix of both. They also had the most ‘likes’ out of all of the businesses that entered the award, and therefore had the greatest reach.

“Synergy have clearly worked very hard to build up an interesting and accessible Facebook page for their customers, and should be proud of their achievement at TOTS.”

TOTS award categories included: Best Overall Retailer – Multiple & Independent, Best Customer Service – Multiple & Independent, Best Window Display – Multiple & Independent, Best Individual Customer Service, Best Facebook Marketing.