Surfing-inspired fashion retailer Saltrock has confirmed it will be opening a new store at the Dolphin Shopping Centre, bringing at least five jobs to Poole.
The family lifestyle brand has been growing rapidly over the last 12 months with stores opening across the UK. The new signing is the latest in an ongoing plan for the Dolphin Centre to attract innovative brands to Poole.
Saltrock was formed in 1988 when South African-born surfers Angus and Ross Thomson arrived in Cornwall and began designing and printing T-shirts with surfing motifs as a way of raising money to fund their travels and love of surfing in the 1980s.
The distinctive designs took off and Saltrock is now a major leisurewear operation with clothing for men, women and children plus a network of shops mainly in the south west of England.
John Grinnell, Dolphin Centre manager, said: “We’re really looking forward to Saltrock’s arrival, it’s exciting news and an ideal addition to the retail offering here.
“With Poole’s beachside culture and the active, fun-loving community that live here, Saltrock will be hugely appealing to our shoppers.”
Katie Goodfellow, Marketing Manager for Saltrock added: “It’s been an incredible year for Saltrock and we’re thrilled to be adding to our collection of new stores by opening a shop in Poole.Poole’s outdoor lifestyle and golden beaches make it the perfect match for us.”
The new Saltrock shop opens on Saturday April 11 and will be in Falkland Square next to WHSmiths.