A representative from Superior, a Dorset-based manufacturer of o-rings and seals, was one of five judges at a Young Enterprise Dragons’ Den event.

The event took place at Poole Grammar School on Tuesday February 7, organised by Young Enterprise as part of its flagship programme, enabling young people to set up their own business and learn about enterprise.

Katie Bodman, head of training academy at Superior, acted as a Dragon and listened to groups of young people pitching business plans with the hope of winning a £50 investment for their companies. Each group pitched their business plan in under three minutes and then Dragons had the opportunity to question the groups for a further two minutes, before deciding which company to invest in.

The first company Katie chose to invest in was Nu-Vision, a team of students from St. Edward’s School which designs and creates energy efficient LED house numbers. Nu-Vision wanted to use the investment to help with promotion and marketing. Secondly, Katie invested the remaining £25 in Luna, a team of students from St Edward’s RC C of E School and Parkstone Grammar School. Luna creates personalised vinyl records for the home and needed support for advertising on local radio and social media advertising.

Katie commented: “It was a privilege to attend the Young Enterprise Dragons’ Den event to hear pitches from some exceptional young people. It was a tough decision but Nu-Vision and Luna stood out as being incredibly professional and creative with great ideas.

“I was particularly impressed with Nu-Vision and Luna because both companies had calculated the cost per unit production, the retail price and subsequently the gross profit. Both companies gave a very professional pitch and I wish them every success in their future.”

Sue Tattersall, young enterprise south west manager, said: “It was great to have Superior on board as one of the seven judges, representing the manufacturing and engineering industry in this region. We are always on the lookout for Dorset Young Enterprise support – if you think you can help, please contact Dorset@y-e.org.uk.”

Superior has its own company-run Academy, offering apprenticeships to students from as young as 16, through to graduates, giving apprentices the chance to learn about engineering, science and manufacturing. Working closely in conjunction with local schools and colleges, Superior’s aim is to get students of all ages interested in science and engineering. For more information about the Academy, visit www.superiorltd.com/academy