Award-winning marketing communications agency, Summerhouse, has completed the design and production of a vibrant new set of 2012/13 brochures for Bournemouth Symphony Orchestra (BSO).
BSO’s main brochure has been divided into individual programmes, with a pocket calendar highlighting an array of world-class performances throughout the south and south west.
Working closely with BSO’s marketing team, Summerhouse has designed the creative work to tie in with the themes of this year’s spectacular performance schedule.
The BSO’s head of marketing, Anthony Brown, said: “Summerhouse has produced an exciting suite of brochures to mark the orchestra’s 120th anniversary. They are modern and energetic and reflect the vibrancy and passion that BSO bring to their performances.”
“Last year’s season brochure generated a 12 per cent increase in sales, and attracted a more contemporary audience, and we hope this year’s eye-catching brochures will build on that success.”
Summerhouse’s managing director, Jeremy Thorne, added: “We have been custodians of the BSO’s brand identity since we began working with them almost 15 years ago. We completely rebranded the BSO and gave them a whole new look and feel. We feel our latest work truly reflects BSO’s position as a world-class orchestra.”
Summerhouse produce a broad range of marketing material for the BSO including press advertising, outdoor advertising, brochures, direct mail campaigns, promotional leaflets, flyers and digital initiatives.