With the help of Dorset based marketing agency, Summerhouse, Haskins is set to make a return to television advertising today (Monday 19 March, at 4.15pm), following a 15 year break.
Summerhouse, an integrated marketing communications agency, has produced the garden centre’s 20-second television commercial.
The commercial, which airs on ITV1, is part of Haskins integrated media campaign and marks the launch of its £12m Roundstone garden centre near Chichester. The garden centre group, which has stores in Dorset, Hampshire and West Sussex, has worked with Summerhouse to produce a marketing campaign that includes television, direct mail and outdoor advertising.
Summerhouse managing director, Jeremy Thorne, said: “Having worked with Haskins since the early 1990s, we’re proud to have produced their first television commercial for more than 15 years. We’re thrilled with the commercial and how it looks – We’ll all be tuned into ITV this afternoon to watch it air.”
Chief Executive of Haskins, Julian Winfield, said: “We are delighted with the new television commercial; it was a big decision to return to television advertising. However we’re delighted with what Summerhouse has produced, the commercial clearly represents why Haskins is the premier garden retailer in the south.”
Verwood-based Summerhouse has worked with Haskins since 1993, initially looking after their online activity.
For more than 20 years Summerhouse has worked with a number of well-known local brands, with Haskins being just one. The marketing agency has been fundamental in achieving an online presence for the garden centre, enabling the brand to communicate online and via a bespoke email marketing system that Summerhouse produced.