It may only be the second week of 2012, but already booking figures at Hoburne Holiday Parks are more than 10 per cent up on this time last year.

Holiday bookings have increased by a massive 50 per cent on January 2011 at Hoburne Park in Christchurch, Dorset. Across the company’s seven parks in Dorset, Hampshire, Devon, Somerset, the Cotswolds and Cornwall, an 11 per cent rise is reported.

The family-run business, named Company of the Year at the recent Dorset Business Awards, celebrates its centenary this year. Its story began at Hoburne Park on May 7 1912 when local man John Burry bought what was then called ‘Hubborn Farm’ at auction.

His great-granddaughter and Hoburne’s chairman today, Rosie Kennar, said:“These booking figures are a fantastic start to what I am sure will be an exceptional year for us. To reach our centenary at the top of our game as we do is such an achievement. I am so proud of all we have accomplished and continue to achieve.

“The popularity of holidaying in the UK continues to grow and we look forward to welcoming even more families and couples to our Parks to join in our celebrations this year.”