Snapchat is going to give influencers and creators access to in-depth analytics
- New stats will include total story views, time spent watching Stories and audience demographics, according to Tech Crunch
- The social media app’s CEO, Evan Spiegel, has said that they have ‘historically neglected the creator community’ but now wants to actively help creators to financially benefit from their content
- In the article, they suggest that while a firm may not care if an influencer gets 200k views per day, they would be interested to know that the social media star is reaching the firm’s perfect, sought-after demographic
Facebook is adding lists to help boost engagement and interaction
- The website is adding the function of creating a colourful list which can be shared as a status which people can then comment on
- Social Media Today reports that users will be able to select lists from the add-on options such as check-in, polls, ask for recommendations, etc
- People may use lists perhaps for creating a bucket list or to-do list for the day, while brands could use it as a way to gain customer feedback instead of a poll
A whopping 90% of Instagram users are aged under 35
- Dream Grow has collated 21 social media statistics including the fact that 32-per-cent of teenagers consider Instagram to be the most important social network
- Other fun facts include: Link clicks account for 92-per-cent of all user interaction with Tweets, and there are 1.5 billion logged-in YouTube active users visiting the website at least once a month
And in other news…
- This weak and frail baby elephant was brought into an orphanage in Africa where he was paired up with his own service dog and now he’s doing so much better….
