Instagram launches ‘shoppable’ posts
- Brands and businesses can tag up to five products which users can click on to see the name and price of the product
- If potential customers then decide that they would like to buy the item, they can click ‘Shop now’, which is shown on the post, to make the purchase
- Amy Cole, head of business development at Instagram, said that this is the most requested feature from both brands and users
A whopping 90-per-cent of Pinterest decide on a purchase after looking at pinned content
- Research released by Pinterest also shows that 72-per-cent say the site inspires them to shop even though they aren’t looking for anything
- Furthermore, 66-per-cent of people will buy something after seeing a brand’s Pins
- In a *very* similar pattern as Instagram, Pinterest is expanding its shopping ads to allow more brands to take advantage of their ‘Shop the look’ feature to entice customers
Research suggests that a third of Gen Z’ers are leaving social media
- Origin, the research group, has discovered that 34-per-cent of people born between the mid-1990s and mid-2000s are deleting their social media profiles to permanently leave the sites for their own mental health and wellbeing
- Sadly 29-per-cent of those in Generation Z said that social media negatively impacts their self-esteem, however a larger proportion (61%) said that it boosts their ego
- Interestingly for companies, 69-per-cent of Generation Z believe that brands should help them to achieve their life goals (Think helping them to give to charity, look after the planet, travel, etc)
And in other news…
Louis the gorilla is making global news after he was filmed walking upright like a human because ‘he doesn’t like to get his hands muddy’…..
