Tower Retail Park, Poole, is pleased to announce the appointment of Sandbanks-based agency Liz Lean PR to handle its marketing communications.

The partnership follows a recent re-branding of the home improvement focused retail park. Formally Mannings Heath Retail Park, the re-branding to Tower Retail Park was designed to integrate the retail offering alongside the existing, successful leisure complex, Tower Park Entertainment Centre.

The new marketing communications strategy aims to raise awareness of the retail facilities based at the park as well as arranging events for customers.

Tom Fursdon, Asset Manager at Cube Real Estate, said: “With the help of Liz lean PR, we aim to boost the profile of Tower Retail Park in the local area, which will complement any marketing that individual tenants are conducting and offer opportunities for both to run in synergy.”

Liz Willingham, managing director of Liz Lean PR, added: “Being a Poole-based company, we are really looking forward to working with the recently re-branded Tower Retail Park and improving its positioning in the market via a strategic marketing campaign.”