This week, we caught up with one of our recent additions to the Digipigz litter, Immy. She is currently studying photography, drama and sociology at A Level. She passionately creative, and this drive has led her to11b481fd-2106-4035-9ff6-394f194dfeb2 design an original video game poster as part of a school project as well as having her own photography website.

Immy thinks Facebook is outdated yet her favourite website is Instagram. She is a night owl and likes to plan ahead. If she could have one super power it would be the ability to pause and rewind time. When she was little she wanted to go to Hogwarts and be a Minister of magic, but now she can see photography becoming a career for her:

 

Firstly what sparked your interest in photography?

I always loved still images, paintings, drawings, photographs. I felt like they had such a story to tell and I wanted to be part of that, to capture that moment in time. I asked for an SLR camera on my 13th birthday, so rather than saying ‘that would make a good photo’ or taking grainy pictures on my Blackberry I could finally take the kind of photos I wanted. I’ve realised now, I’d like to go into it as a career. As much as I love surrealism, I want to go into commercial photography, preferably fashion or portraiture.

 

 

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Image by Immy Merridew

 

 

Considering the future you want for yourself, is there anything that concerns or limits you about the industry?

I think with the rise of high quality cameras on smartphones, what can take days on Photoshop and an enormous amount of skill, takes seconds on a smartphone. Obviously the quality isn’t as good but most people prefer speed and convenience over quality.

 

So then, how do you think that can be avoided?

I think we just have to up our game, show people that the quality is worth the wait and create a style or feature that would be impossible or difficult to replicate on a smartphone.

 

 

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Image by Immy Merridew

 

What style do you prefer working in?

I love portraiture, there’s something about photographing people and making them look their best that appeals massively to me, it gives them a confidence boost that makes it worth it. I like naturalistic styles as much as I like surrealism, so in one photo you might see someone outside surrounded by nature and the next shot could be someone surrounded by light trails with eyes Photoshopped on their hands.

 

Who is your favourite traditional photographer?

I think it has to be Gjon Mili, though Henri Cartier-Bresson came close, I love his work with light, it’s so beautiful, and because of the long exposure there’s so much more to the picture than what meets the eye. You can see the history and the future in his stills while still having a focus, which is amazing. I especially love his work with the figure skater Carol Lynne for LIFE magazine, there’s so much beauty and elegance in the images. I also love his pictures with Jascha Heifetz, the violinist, as you can see the sound of the piece from the light trails on the bow of the violin.

 

 

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Image by Gjon Mili

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Image by Gjon Mili

 

Are there any modern photographers whose work you find particularly interesting and why?

I think because of my love for surrealism I was drawn to Brooke Shaden and Christian Hopkins, both have a very different but surreal style. Brooke’s images look simple but are immensely complex when you analyse them, her focus is normally quite personal or political. I love how there’s always more to the eye in her images and it takes more than just a quick look to unravel the story behind them. Christian used a very personal topic to focus his images on his depression, and by extension, his images have a powerful and personal feel to them, both liberating and soul crushing at the same time. He was even part of my final piece in my photography A level.

 

 

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Image by Brooke Shaden

 

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Image by Christian Hopkins

 

 

How important do you think photography is to businesses in the modern day? Has it become more important? Has video impacted this?

Personally I believe photography is irreplaceable to businesses because as advertising goes onto social media more, people want something that is suited to the platform they’re using. So Instagram will always need photographs, whereas YouTube has the demand for videos. It is also almost common sense that the higher the quality the more likely you are to sell your product or service. I think while video is important nothing can replace the still image; it will simply evolve to meet demand, such as 360 images. They’re a still image but meeting a modern market.

 

Considering tech has developed and changed the way we photograph, where do you see the industry going in the future?

I think with the increase of smartphones and high quality images without the need for an SLR the way we photograph will change and has changed dramatically! I think SLRs will become more compact because the need to transport these cameras like a phone will become another priority.
I think still images are the basis for many industries, such as video, and many people find inspiration in them. I think this will allow the industry to grow as it will always be needed.

 

 

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Image by Immy Merridew

 

Leave us with one thing that inspires you and your passion for photography…

A quote I heard quite early on was ‘focus on the positives, crop out the negatives, and if you don’t like the picture try again.’ This is something I use both in photography and in real life. You’re rarely good at something on the first try (*cough* Photoshop) so give it 100% and if you’re not happy, try again.