Online marketplace and Britain’s answer to Amazon,, has completed integration with ChannelAdvisor to support its continued expansion and optimise seller satisfaction.’s integration with ChannelAdvisor, one of the largest e-commerce multi-channel management systems, will further improve its accessibility. The system enables sellers to manage their global sales through dozens of online channels and seamlessly facilitates multi-channel relationships.


The marketplace’s integration with ChannelAdvisor comes swiftly after announcing its partnership with global online payment specialists, PayPal, in order to provide the service’s payment gateway. The move to PayPal ensures that both buyers and sellers benefit from a robust level of security and protection.


Cas Paton, entrepreneur and founder of, commented: “ChannelAdvisor is one of the largest channel systems and we’re delighted to announce that we are now fully integrated with them.


“A high volume of our sellers have been waiting for this announcement and now that integration is live, we are seeing an influx of sellers signing up. We anticipate this integration will bring millions more products to, alongside great pricing and thousands of new sellers.


“This new affiliation has taken 18 months of hard work; the team have been in constant communication with ChannelAdvisor to ensure a seamless and fluid integration for sellers. We want our sellers to benefit from using as a channel with minimal overhead time, set-up and configuration – once they are registered, the upload of their products can be as simple as pressing a button, and we have already taken care of category mapping for them. Sellers will be able to manage stock, price and orders, along with any issues with data, more easily than ever before.


“ChannelAdvisor is the right technology partner to assist our expansion and support us on our growth journey. It’s the very hallmark of our immediate expansion and creates a solid foundation for our upcoming international growth.”


The online marketplace chose to integrate with ChannelAdvisor to support its planned expansion and will use the system to help optimise its growth, which includes expansion into Europe this year.


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