Tower Park-based Breeze Volkswagen will become one of the first Volkswagen retailers in the UK to implement the new Volkswagen retail concept by investing in a new state-of-the-art showroom.

The motor dealership on Yarrow Road is currently undergoing a 10-week programme of internal cosmetic work.

The new modular design will bring a fresh, updated look and feel to both the passenger car showroom and Breeze Van Centre and create more space for the vehicles to speak for themselves. Customer comfort and a strong brand image will be a priority and the refurbished showroom will have modern furniture, accessories and hospitality to add an upmarket feel.

There is more to the new retail concept than just replacement fittings and furnishings. A digital showroom has been incorporated into the concept and the dealership has already advanced into the digital world by equipping its showroom and sales executives with the latest technology to make the customer experience as simple and enjoyable as possible.

The new technology enables Breeze Volkswagen to showcase more models, specs and equipment and provides customers with the opportunity to find the car best suited to their needs, filtering through price, fuel type, performance, efficiency, space and technologies. Customers can also watch video clips which provide explanations of the extensive Volkswagen range.

John Corderoy, managing director of Breeze Volkswagen, says: “We endeavour to create a first-class customer experience and our refurbishment programme will help to enhance this when purchasing a car. The transformation is scheduled to be completed by the end of this year and customers can rest assured that our opening hours will not be affected during this time. We look forward to presenting customers with a stunning new showroom environment soon.”

For further information visit or telephone 01202 713000.