Having built an enviable reputation for almost quarter of a century as one of Dorset’s leading marketing communications agency, Summerhouse is responding to increasing demand.
With an already growing and diverse mix of clients, the Verwood-based company has successfully expanded its portfolio to include the Lighthouse, Poole’s Centre for the Arts.
Summerhouse has been brought on board to work with the Lighthouse to promote its circus campaign, Carte Blanche, a new three year contemporary circus project.
Summerhouse kicked off its marketing strategy with the development of a logo to help promote the venue’s ground-breaking circus campaign, which includes a programme of captivating performances such as the Family Circus Fun Day event which recently took place to mark the Lighthouse’s 10th anniversary.
For the event, Summerhouse designed the creative and organised the promotional work which included the production and distribution of 115,000 leaflets to local households, a programme for the day, plus branded balloons, badges and clothing.
The Summerhouse team also organised a strategic advertising campaign which included local press advertisements in Bournemouth Daily Echo, Dorset Echo, Stour & Avon Magazine and Blackmore Vale Magazine and a radio campaign on Wave 105.
Sara St George, Lighthouse deputy chief executive, marketing and development manager said “With help from Summerhouse we will be able to highlight the diversity of our circus campaign to a wider audience and connect families to the variety of arts and performances the Lighthouse has to offer.”
Summerhouse’s managing director, Jeremy Thorne, said: “We have the good fortune of enjoying our work and our clients’ businesses yet we also have a responsibility to support and promote the aspects that make Dorset so special. We feel very privileged to be working with the Poole’s Centre for the Arts.”