Sandbanks-based public relations and marketing communications agency Liz Lean PR has been appointed by one of the south’s largest privately-owned motoring groups, the Westover Group, as its retained agency to provide comprehensive PR support.

Established in 1923, the Westover Group operates from 28 locations across Dorset and Wiltshire and represents 15 vehicle manufacturers – Abarth, Alfa Romeo, Dacia, Fiat, Hyundai, Jaguar, Jeep, Kia, Land Rover, Lexus, Lotus, Nissan, Renault, Skoda and Toyota. 

The retained contract will see Liz Lean PR focus between raising awareness of the company itself and the brands it represents to consumer and business press in the regions where it operates.  The agency will also work with the Westover team on corporate brand positioning and strategy.

Liz Willingham, managing director at Liz Lean PR, adds: “We are delighted to have been selected by the Westover Group to provide comprehensive public relations support, especially as it heads towards its centenary in 5 years’ time.  From our first contact with the Westover Group, we’ve been inspired by the company’s ambition and look forward to delivering their objectives.”

Mark Whittam, group operations director at the Westover Group, says: “We’re thrilled to be working with Liz Lean PR as during its 20 year history the agency has developed a reputation for generating excellent results. We have enjoyed a good relationship with the team for many years and anticipate a positive approach to taking us forward as a brand.”